On Tuesday, YouTube unveiled exciting new tools for podcasters during its Made on YouTube live event in New York. These innovations include enhanced methods for transforming video podcasts into engaging clips and YouTube Shorts, as well as a feature designed specifically for audio-only podcasters.
Both of these features will leverage AI technology and are set to roll out in the coming months. According to the company, video podcast creators in the U.S. will soon find it easier to generate clips with AI-driven suggestions. This feature is expected to be available in the “coming months,” while the ability to convert those clips into YouTube Shorts is anticipated to launch early next year.
This strategic addition could provide YouTube with a competitive edge against rival short-form video platforms like TikTok and Instagram Reels. It also aims to connect users with podcasters they may find intriguing, ultimately driving subscriptions and boosting engagement on the platform.
In addition, another feature set to debut early next year will assist audio podcasters in transforming their content into video format. Utilizing AI, these creators will be able to generate customizable videos for their podcasts. However, this feature will initially be available to only a select group of podcasters, with plans for broader access later in 2026.
YouTube has increasingly focused on enhancing tools for podcasters over the past few years, making podcasts a more prominent aspect of its homepage and the YouTube Music service. Meanwhile, Spotify has been gradually expanding its presence in this market by introducing support for video podcasts and various engagement features, including comments, polls, and Q&As, along with monetization tools.
In February, YouTube announced that it had surpassed 1 billion monthly viewers for podcasts. As of July 2025, the platform reported that users consume over 100 million hours of podcasts daily, with more than 30% of those hours originating from livestreams or premiere events.
Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.
Vitrina tracks global Film & TV projects, partners, and deals—used to find vendors, financiers, commissioners, licensors, and licensees
Explore how global streamers are reshaping Originals—Netflix’s big regional bets, Apple TV+ ramp-ups, MAX’s new slate, and Prime Video’s push in Spain. We’ll break down shifting genres, commissioning trends, and co-productions driving the next wave.
Global production is in flux—greenlighting, financing, and commissioning strategies are rapidly evolving. From regional surges and new production hubs to shifting streamer pipelines, broadcaster priorities, and emerging studio partnerships, we’ll surface the key data-driven insights shaping Q3 and beyond.
Is YouTube the sleeping giant that SVODs can’t ignore anymore? With creators drawing more audience than studio originals, are Netflix, Prime Video, and MAX recalibrating? Are new hybrids emerging between user-generated content and studio-backed storytelling? Vitrina decodes the competitive fault lines and strategic overlaps shaping this new era.
Global Content Licensing Trends: Package Deals, Content Libraries, and Rights Acquisition- Who’s buying what, from whom, and why?
Not a Vitrina Member? Apply Now!
Companies 
Content
Global Production Financing Webinar 
LeaderSpeak Podcast 
Supply Chain News 
Latest Projects
Global Trends
About Projects Tracker
About Vitrina
Our Story
Our Solutions 🔥
Case Studies
Our Profile
