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PEOPLE: BBC’s former Head of Digital for Kids & Family is set to join LEGO in an advisory role. This strategic move indicates a commitment to enhancing digital content for young audiences. Additionally, Toei Animation Europe has appointed Akira Yamaguchi as Vice President, focusing on business development initiatives aimed at expanding the company’s market presence.

By Ryan Tuchow
September 12, 2025

In this latest development, Emily Barwise, previously associated with BBC, will leverage her expertise to guide LEGO through an evolving digital landscape. Her role is expected to significantly influence the creative strategies employed to engage with the platform’s youthful demographic.

This announcement comes alongside the news that Toei Animation Europe has made a notable appointment in Akira Yamaguchi, who will take on the responsibilities of Vice President for business development. His experience in the industry is anticipated to bolster Toei Animation’s growth and expansion efforts within Europe.

The above transitions reflect ongoing shifts and strategic placements in the media and entertainment sector, particularly focusing on children’s content and animation.

TAGS: Akira Yamaguchi, BBC, Emily Barwise, LEGO, people moves, Toei Animation Europe

Persons: Emily Barwise, Akira Yamaguchi
Company Names: BBC, LEGO, Toei Animation Europe
Titles: N/A**

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