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In an exclusive event at the Palacio Duhau Park Hyatt in Buenos Aires, Tombras Media was officially launched as a new business unit of TombrasNiña. This initiative aims to expand the company’s full-service model, providing brands with a fresh perspective on the integration of creativity, media, and measurable results to generate real business impact.

Tombras Media is spearheaded by Alejandro Fuenmayor, the Chief Media Officer at Tombras, who noted, “Argentina was missing the media muscle. Now we have it, and that changes the game.” Joining him is Natalia Verri, who recently became the Chief Media Officer, bringing her expertise to strengthen the agency’s growth in Argentina and Latin America. She expressed enthusiasm about being part of the agency’s evolution and contributing to building media strength in the region through a model that combines creativity and data for genuine brand growth, fostering an agile, collaborative, and ambitious global culture.

The event also featured Pablo Panigatti, Head of Business Development Latam for Tombras, who emphasized that the launch of the media service is integral to the network’s original offerings and is a significant step in expanding its media operations in the region. “We now possess the best of both worlds: the creativity and strategy that have already set us apart, enhanced by a media team that translates ideas into real business impact. This is the bridge we want to build with our clients,” he concluded.

In August of the previous year, as part of a global expansion strategy to increase its presence in Latin America, Tombras, an independent global agency based in Knoxville, Tennessee, integrated Niña, an independent Argentine agency founded by Gonzalo Vecino, Pablo Álvarez Travieso, and Pablo Panigatti. As a result, a team of over fifty individuals in Buenos Aires joined the more than four hundred collaborators already working at Tombras in locations including Knoxville, Atlanta, New York, Charlotte, and Washington.

Since this integration, the Argentine office has operated under the name TombrasNiña, led by the three founding partners: Gonzalo Vecino (CCO Latam), Pablo Álvarez Travieso (CCO Latam), and Pablo Panigatti (Head of Business Development Latam), with Jeff Benjamin, CCO of Tombras, overseeing global creative efforts.

Tombras is an independent American agency aimed at connecting data and creativity to deliver business results. In 2024, it was recognized as Independent Agency of the Year at the A-List & Creativity Awards 2024 by Ad Age.

Under the leadership of Dooley Tombras as president, the Tombras leadership team also includes Juan Tubert, CTO and an early founding member of R/GA Buenos Aires, and Avinash Baliga, ECD at Tombras NY, who previously spent five years in Argentina as a creative director at Madre Buenos Aires.

Persons: Alejandro Fuenmayor, Natalia Verri, Pablo Panigatti, Gonzalo Vecino, Pablo Álvarez Travieso, Jeff Benjamin, Dooley Tombras, Juan Tubert, Avinash Baliga

Company Names: Tombras Media, TombrasNiña, Tombras, Niña, R/GA Buenos Aires, Madre Buenos Aires, Ad Age

Titles: A-List & Creativity Awards 2024

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