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Spotify is enhancing user personalization with a new feature that enables library filtering by activities, moods, or genres. These “smart filters” also facilitate finding playlists, audiobooks, and podcasts, and can initiate new sessions with Spotify’s AI DJ.

The smart filters began rolling out to Premium subscribers on mobile devices and tablets in select markets, including the U.S., U.K., Australia, Canada, Ireland, New Zealand, and South Africa. Spotify anticipates complete rollout within a few weeks.

This feature aligns with the company’s focus on adding personalization tools. Such additions differentiate Spotify from competitors while increasing user retention.

In April, Spotify introduced tools for creating personalized playlists using AI prompts. May saw the addition of new playlist management tools and custom cover art creation. Users can also engage with the AI DJ for personalized music selection and utilize a revamped version of Spotify’s personalized playlist, Discover Weekly.

Despite these changes, some users find Spotify’s interface increasingly cluttered, particularly with social networking features like messages, podcast comments, polls, Q&As, stories, and a design similar to TikTok or YouTube, following the introduction of music videos and video podcasts.

Complaints of an overly busy user interface and the continuous addition of new features have led to user frustration. This, combined with algorithmic suggestions, has caused some users to abandon Spotify.

However, Spotify continues to report user and subscriber growth, with an 11% increase to 696 million users and a 12% increase to 276 million subscribers in the last quarter.

Persons: Sarah Perez

Company Names: Spotify, YouTube, TikTok

Titles: Discover Weekly

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