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Supply Chains

Revenant Reverie has recently unveiled its award-winning web-based game, Mamak Hauntu, which is making its debut on the HTC Viverse platform at the Asean Digital Content Summit 2025. This game represents a significant advancement in how cultural narratives can be integrated into immersive experiences, showcasing the potential for innovation within the media and entertainment supply chain.

What sets Mamak Hauntu apart from traditional VR or AR titles is its web-based format, powered by 8th Wall and designed to blend typing-based gameplay with elements reflective of Southeast Asian culture. This combination exemplifies how gaming experiences can transcend geographical and technical boundaries. Remarkably, Mamak Hauntu was developed in less than a month and earned the Most Polished Game award at the 8th Wall Forge the Future Game Jam, highlighting the rapid iteration and creative prowess that can define industry leaders in this space.

With Revenant Reverie now collaborating with HTC Viverse, the game’s entrance into the metaverse signals a robust action in the competitive landscape of immersive gaming. Venues such as HTC Viverse provide developers access to a broader audience and the necessary infrastructure to promote creative endeavors on a global stage. This move not only enhances the visibility of the Mamak Hauntu brand but also positions Revenant Reverie as a pioneering force in the increasingly saturated XR market.

Faizul Lim, the founder of Revenant Reverie, expressed that the inception of Mamak Hauntu began as a modest experiment, which has now expanded beyond their initial vision thanks to the accolades and partnerships established through the development process. This evolution into a full-fledged PC game, with future deployment planned on platforms like Steam, underscores the importance of strategic positioning and adaptability in market planning.

The increasing recognition of Mamak Hauntu and its partnership with Viverse are crucial for enhancing its intellectual property, which will allow it to grow within both the gaming community and the broader media and entertainment ecosystem.

Through this case study, Mamak Hauntu exemplifies how agile development, cultural engagement, and strategic partnerships can drive success in the M&E supply chain, providing valuable insights for professionals looking to navigate an evolving landscape in entertainment.

Persons: Faizul LimCompany Names: Revenant Reverie, HTC ViverseTitles: Mamak Hauntu
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