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Supply Chains

Nodwin Gaming is set to elevate the competitive landscape of esports in India with the announcement of the OnePlus Android Battlegrounds Mobile India Masters Series Season 4. This eagerly anticipated tournament will run from now until September 14, broadcasting live on Star Sports Khel and JioCinema, and is expected to draw significant viewer engagement during its prime time slots.

This season boasts a robust prize pool of Rs 1.5 crore, positioning BGMS Season 4 as a focal point for both seasoned competitors and emerging talent alike. The introduction of the Battlegrounds Mobile India Challenger Series serves as a strategic feeder league, designed to cultivate amateur players and showcase the next generation of esports stars. With 24 participating teams, including specially invited squads and representation from all-women teams, the format promotes inclusivity while enhancing competition levels.

As a testament to its commitment to the Indian gaming ecosystem, OnePlus has returned as the title sponsor, reinforcing its role in not only supporting elite gaming events but also nurturing grassroots initiatives through programs like the OnePlus Campus Dominate. According to Marcel Campos, OnePlus India’s Director of Product Strategy, this collaboration signals a shared aim to enhance mobile esports in India, particularly with the launch of the flagship OnePlus 13 series.

The engagement extends beyond mere sponsorships. Android, maintaining its status as co-title sponsor, is actively investing in the relationship between technology and gaming communities to foster growth. TVS Motor Company similarly demonstrates its dedication to establishing a foothold in the gaming sector. By sponsoring the TVS Raider Wicked Battles, they facilitate access to esports for aspiring participants, embodying their long-term strategy of connecting deeply with youth culture through digital mediums.

Moreover, this season sees Duolingo English Test making waves as the first learning partner, aligning with the aspirations of India’s youth. The partnership aims to reach Gen Z, enhancing their opportunities through language proficiency. Following this, the food tech giant, Swiggy, enters the realm of esports as the official food delivery partner, ensuring that participants, players, and crew have swift access to meals during tournament events.

Every feature of BGMS has been designed to enhance not only player performance but also the viewer experience. In its commitment to fostering a community, the event’s structure promises a vibrant blend of competition, entertainment, and the spirit of teamwork, essential for driving the future of esports in India.

This heightened focus on competitive integrity and engagement is indicative of broader market trends that emphasize collaboration, strategic investment, and audience connection within the media and entertainment supply chain.

Persons: Marcel Campos, Aniruddha Haldar, Tara Kapur, Supriya Shankar
Company Names: Nodwin Gaming, OnePlus, Android, TVS Motor Company, Duolingo, Swiggy
Titles: BGMI, BGMS
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