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The Asean Digital Content Summit (ADCS 2025), orchestrated by the Digital Ministry and the Malaysia Digital Economy Corporation (MDEC) in collaboration with the Johor State Government, is poised to offer invaluable insights for media and entertainment (M&E) supply chain professionals. Scheduled for September 2-4, 2025, at Persada Johor International Convention Centre in Johor Bahru, this summit presents a unique opportunity to glean competitive intelligence and understand emerging market trends.

In alignment with Malaysia’s Asean Chairmanship 2025, the summit is expected to convene over 50 global and regional thought leaders, more than 100 exhibiting companies and buyers, and feature country pavilions from over 10 nations. This concentration of industry stakeholders offers an unparalleled setting for M&E professionals to assess the competitive landscape, particularly in animation, games, and creative technology. The summit aims to foster innovation and cross-border collaboration, offering strategic advantages to those monitoring the evolving dynamics of content creation and distribution.

The Asean Roundtable, commencing on September 2, is a high-level dialogue designed to strengthen collaboration in animation, games, and creative technology. This roundtable promises to provide a deeper understanding of partnerships among Asean member states, thereby informing strategic decisions regarding regional content development and investment. The presence of international figures, such as Koji Morimoto, offers insights into the creative direction and technological advancements shaping the future of the industry.

The Kre8tif! Business Xchange facilitates connections between Asean creators and international broadcasters, distributors, and investors through curated pitching and matchmaking sessions. This presents an opportunity for M&E professionals to identify potential content pipelines, assess the viability of emerging projects, and understand the investment appetite for various content types within the region. The exhibition hall, featuring over 100 companies and country pavilions from Malaysia, Indonesia, Thailand, and other Asean nations, will showcase the latest digital content, offering a tangible view of current and future market offerings.

For corporations, SMEs, entrepreneurs, and government agencies, ADCS 2025 is a crucial platform to explore partnerships in animation IP, game solutions, and immersive interactive content. Understanding these partnerships and the strategies driving them is vital for professionals seeking to expand into Asean markets and optimize their supply chain networks.

The summit’s focus on talent and research, including the showcase of 50 global technical papers and over 60 local and international university projects and IPs, provides a glimpse into the future workforce and potential technological breakthroughs. Collaboration with KL Chapter ACM Special Interest Group on Computer Graphics and Interactive Techniques (SIGGRAPH) and the Digital Innovation Creativepreneur (DICE 3.0) program further enhances the summit’s value as a source of competitive intelligence.

Anuar Fariz Fadzil, MDEC’s chief executive officer, emphasizes the summit’s role in accelerating the growth of the region’s creative economy. The strategic location of Johor Bahru, within the Johor–Singapore Special Economic Zone (SEZ), amplifies the summit’s importance.

The summit’s alignment with Malaysia’s Asean Chairmanship 2025 leverages digital content as a driver of economic growth and cultural influence across Southeast Asia. According to Anuar, the Johor–Singapore Special Economic Zone is poised to attract investments, nurture talent, and drive cross-border collaborations, elevating Asean’s creative economy to global prominence.

The inclusion of public visitor activities, such as esports tournaments, movie screenings (including BoBoiBoy Movie 2 and Out of the Nest), and the Malaysia Animation Film Festival (MAFF), provides valuable consumer insights and market validation for content strategies.

Persons: Koji Morimoto, Anuar Fariz Fadzil

Company Names: Malaysia Digital Economy Corporation (MDEC), Studio 4°C, GoFluence, GSC, Krafton India Gaming Incubator, Activision, Riot Games, Ginger Games, Mythik

Titles: Akira, BoBoiBoy Movie 2, Out of the Nest

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