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Platinum Equity has signed a definitive agreement to acquire Anuvu, a global provider of entertainment and high-speed connectivity solutions for airlines, cruise lines, and other mobility markets. Headquartered in Lombard, Illinois, Anuvu serves more than 150 airline and 30 cruise-line customers worldwide. The company’s operations are divided into two main divisions: Media Technology Services, which licenses, distributes, localizes, and delivers entertainment content, and Connectivity, which provides satellite-based internet access and related solutions.

Leadership and Strategic Outlook

Joshua Marks, CEO of Anuvu, will continue in his role following the acquisition. Marks stated, “We’ve made strong progress in recent years by investing in technology and content. We are excited to partner with Platinum Equity to leverage their financial expertise and operational know-how to support our growth.”

Platinum Equity Co-President Jacob Kotzubei commented, “Anuvu is a leader in delivering exceptional entertainment experiences to global aviation customers and has developed technologically advanced satellite connectivity platforms. We look forward to working with Anuvu’s leadership team to capitalize on industry growth.”

Transaction Details

Financial terms of the acquisition were not disclosed. The transaction is expected to close in the fourth quarter of the 2025 calendar year, subject to required regulatory approvals. Drake Star is serving as the exclusive financial advisor to Anuvu.

New Partnerships & Content Deals

Anuvu has recently signed a series of content acquisition and distribution deals with global content providers, enriching its in-flight entertainment catalog with a diverse mix of titles and genres. In May 2025, Anuvu acquired a multi-title package from TVF International that includes That’s Wine!, Floyd Uncorked, Martin Compston’s Norwegian Fling, Iceland from Above, and Finland From Above — all titles with strong travel, lifestyle, and documentary themes. In April, it also entered into a distribution financing partnership with Apple TV+, securing exclusive rights to premium content.

Earlier in the year, Anuvu signed distribution deals with Visit Films for the comedy Adult Best Friends, with Emperor Motion Pictures for the drama The Last Dance, and with CJ ENM Co for the historical action-thriller Harbin. All deals are mapped to the airline vertical, reflecting Anuvu’s focus on curating globally relevant and genre-rich content tailored for in-flight audiences. The content slate spans comedy, drama, documentary, and action genres — offering both light entertainment and high-stakes storytelling.

Anuvu’s acquisitions appear strategically aligned with its goal of offering a rich, globally relevant, and diverse in-flight entertainment experience. By securing a mix of travel documentaries, international dramas, comedies, and high-stakes thrillers, Anuvu is catering to the varied tastes of airline passengers across demographics and regions. The exclusive partnership with Apple TV+ suggests a focus on premium content differentiation, while deals with international sellers like CJ ENM and TVF International indicate a strong push towards regional storytelling with global appeal. These moves not only enhance passenger engagement but also position Anuvu as a go-to content provider for airlines seeking a well-rounded and culturally inclusive catalog.

About Platinum Equity

Founded by Tom Gores in 1995, Platinum Equity is a global investment firm with approximately $50 billion of assets under management. The firm specializes in mergers, acquisitions, and operations, with a portfolio of approximately 60 operating companies across various business sectors, including technology and media.

About Anuvu

Anuvu provides content and connectivity solutions that connect and entertain passengers globally. The company offers a flexible and agile approach, maximizing current technology while optimizing for the future. Anuvu’s solutions are reliable, scalable, and tailored to meet the specific needs of its customers in demanding mobility markets.

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