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Netflix and Amazon Prime Video are two of the most dominant forces in global streaming—but their content strategies and supply-chains could not be more different.

Join Vitrina for an exclusive members-only session that dives deep into how these platforms are building content empires, and what it means for production partners, post houses, creative vendors, and the wider entertainment supply-chain.

What We’ll Explore:

  • Production Market Focus Differences
    Netflix is deeply invested in Japan and Korea as priority production hubs—Amazon is virtually absent in both.
    In markets like the US, India, UK, Mexico, Spain, and Brazil, both players are active—but with different intents and models.
  • Volume of Originals
    Netflix produces 500+ Originals annually, compared to Amazon’s ~300.
    We’ll look at the execution differences behind those numbers—what gets made, where, and how fast.
  • Risk Profiles and Content Strategy
    Netflix is heavily experimental—testing new formats, themes, and regional content.
    Amazon leans more conservative—favoring franchise renewals, established IP, and format-driven bets.
  • Supply-Chain Architecture
    Netflix operates a 50-country production machine built from the ground up.
    Amazon relies on strategic acquisitions like MGM and MX Player to power its ecosystem.
  • Partner Ecosystems
    Who are they working with?
    A comparative breakdown of production companies, post vendors, and service providers—including new entrants and drop-offs.
  • IP Pipelines at Netflix
    From books, global formats, and Roald Dahl IP to acquisitions of gaming studios fueling transmedia storytelling.
  • IP & Solution Pipelines at Amazon
    From formats and books to a platform-led pipeline driven by Wondery (podcasts), Goodreads (book discovery), Prime Direct (self-distribution), and Amazon Ads—a very different machine.

Disclaimer: The views, data, and analyses presented are solely those of Vitrina and are intended for informational purposes only. Vitrina is an independent intelligence platform and is not affiliated with, endorsed by, or acting on behalf of any of the companies mentioned. The inclusion of any company or executive name does not constitute an official association, approval, or sponsorship. All information is based on sources believed to be reliable, but no representation or warranty is made as to its accuracy or completeness. This content does not constitute investment, business, or legal advice. 

This session is powered by Vitrina’s live tracking of global projects, partnerships, and vendor ecosystems across the entertainment supply-chain.

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