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Introduction
Fact: In 2024, over 70% of global kids content revenue came from just a handful of powerhouse IP owners.
Yet most content acquisition teams, especially in emerging markets, are still chasing trailers instead of tracking pipelines. The result? Missed deals, misaligned slates, and a licensing strategy built on guesswork.
The top childrens entertainment companies are setting the gold standard — and what media CXOs can learn (and act on) today.
Key Takeaways
| Topic | Description |
|---|---|
| Global IP Studios | Studios like Moonbug are monetizing across YouTube, toys, and streaming platforms |
| Toy-Licensing Giants | Mattel and Spin Master are evolving into vertically integrated IP empires |
| Streaming Trends | Hits like Bluey show the power of localized, emotionally rich storytelling |
| EdTech and Startups | New-age players are blending learning, gaming, and narrative IPs |
Power Your Kids Content Strategy with Data
Global IP Studios
Moonbug Entertainment: The Netflix of Nursery Rhymes
From CoComelon to Blippi, Moonbug Entertainment has turned preschool IPs into multi-platform phenomena. They’re not just uploading to YouTube — they’re licensing to Netflix, launching toys at Walmart, and rolling out regional adaptations.See how Moonbug projects move across regions
Scholastic Entertainment: From Page to Screen
Leveraging classics like The Magic School Bus, Scholastic is capitalizing on nostalgia and educational trust. Their partnerships with Netflix and PBS align with growing demand for curriculum-aligned content.
Toy-Licensing Giants
Mattel Studios: Turning Toys into Tentpoles
Mattel’s pivot into entertainment is textbook IP transformation. After Barbie‘s billion-dollar theatrical success, they’re fast-tracking Hot Wheels, Polly Pocket, and American Girl into cross-platform franchises.
Spin Master: The PAW Patrol Machine
What Disney is to princesses, Spin Master is to preschool action. PAW Patrol not only dominates TV ratings, but also drives toy sales and theme park experiences — a true 360º ecosystem.
Streaming & Animation Leaders
Ludo Studio: The Bluey Breakout
Bluey proved that heartfelt storytelling beats formula. This Australian gem, produced by Ludo Studio and distributed via BBC Studios and Disney+, is now a global benchmark for preschool animation.
BBC Studios Kids & Family
Beyond Bluey, BBC Studios has invested deeply into quality-first kids content — emphasizing diverse voices, character-driven narratives, and co-productions that resonate globally.
Unlock the Kids Content Ecosystem
EdTech & Digital Startups
PlayShifu, Pok Pok, Kidovo: The New School of Kids IP
While legacy players expand sideways, startups like PlayShifu and Pok Pok are building vertically in edutainment — integrating AR, tactile play, and story-based learning. These YC-backed teams are future-proofing early childhood engagement.
Awards & Industry Rankings
Kidscreen Hot50 & Awards
Looking to benchmark? Kidscreen’s annual rankings provide an industry-recognized view of top producers, distributors, digital platforms, and creative studios in the kids ecosystem.
It’s not just PR — Hot50 rankings influence buyer perceptions, especially in co-production deals and pre-sale positioning.
Trusted by Execs and Leaders From
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ITV_Studios 1
Globo 2024 1
Vector (1)
PRG
Hyphenate Media
Sony TV
Premier Digital
Netflix
Getty
Digital Film Tree
Amagi
William Morris Endeavor (WME) Entertainment
Endeavor Group
Warner Bros. Discovery
Toonz Media Group
Sony Pictures
SBT Brazil
Special Broadcasting Service (SBS)
Paramount
DLE Animation Japan
Google TV
Friday Filmworks
Conclusion
From classic publishers to AI-native toy startups, the best childrens entertainment companies are no longer just content creators — they’re IP architects, brand stewards, and global licensors.
If you’re still scouting partners the old-school way, you’re missing the signal in the noise.Get Your Vitrina Membership Today
Frequently Asked Questions
Leaders include Moonbug, Mattel Studios, Spin Master, Scholastic, and Ludo Studio — each with unique IP strengths and global reach.
Through licensing, merchandise, streaming rights, theatrical films, and experiential IP (like theme parks).
Localization is key — from dubbing to culturally tailored storytelling. Hits like Bluey succeed by resonating emotionally across borders.
Absolutely. Co-productions, licensing, and format deals are growing — and platforms like Vitrina make that intel visible in one place.
