Zee Entertainment Enterprises Limited (ZEE) has appointed Shiva Chinnasamy as Chief Technology & Product Officer, effective September 2, 2024. Based at ZEE’s Technology & Innovation Centre in Bengaluru, he will report to Amit Goenka and oversee efforts in data, AI, and ML to enhance consumer experiences. Chinnasamy brings over 20 years of experience from companies like Rippling, Google, and Amazon, specializing in ad tech, eCommerce, and B2B SaaS.