Strategic Partnership for Expansion

Yango Play, the comprehensive entertainment super app, has forged a strategic alliance with Mondia, a global frontrunner in digital transformation and mobile technology solutions. This collaboration aims to accelerate Yango Play’s growth in key markets across the Middle East and North Africa (MENA). By leveraging Mondia’s extensive expertise in developing and managing digital ecosystems, Yango Play is poised to expand its reach into new territories, offering seamless digital services and connectivity.

Rapid Growth and Market Penetration

Since its inception in September 2024, this partnership has already yielded impressive results, with a swift increase in active subscribers within just a few months. The initial rollout has included Egypt, Kuwait, and a major operator in the United Arab Emirates, with plans for further regional expansion already underway.

Enhancing Accessibility to Digital Services

A key focus of this collaboration is to enhance accessibility to digital services. By integrating direct carrier billing and bundled service offerings, the partnership has simplified the user experience on Yango Play, reducing friction and promoting user adoption. These innovative solutions are crafted to improve customer convenience, making it easier for users to access a diverse array of entertainment content.

Leadership Insights

Roman Shimanskiy, Chief Executive at Yango Play, remarked: “This partnership represents a significant milestone in our journey to broaden our presence across the MENA region. Mondia’s expertise in digital transformation aligns seamlessly with our mission to deliver a smooth digital experience to our expanding user base.”

Mondia views this partnership as a pivotal step in fostering digital innovation for telecom operators and service providers in the region. Paolo Rizzardini, Chief Commercial Officer at Mondia, stated: “At Mondia, we are dedicated to facilitating digital transformation and crafting accessible digital experiences. Our collaboration with Yango Play exemplifies our capability to drive market expansion and deliver value to telecom operators and digital service providers in the region.”

Conclusion: A New Era of Digital Accessibility

This partnership underscores the increasing demand for streamlined, user-friendly digital services and highlights the strength of strategic alliances in advancing mobile technology and entertainment in emerging markets. With ongoing growth and regional rollouts on the horizon, Yango Play and Mondia are well-positioned to redefine digital accessibility for millions of users across MENA.