Strategic Partnership Announcement

Yango Play, the ultimate entertainment super app, has forged a strategic alliance with CARI, Kuwait’s leading delivery platform. This collaboration seamlessly integrates digital entertainment with practical food delivery benefits, enhancing the experience for local users. By merging entertainment services with cashback rewards, this partnership aims to deliver exceptional value to the customer bases of both platforms, establishing a pioneering model for integrated digital experiences in the region.

Cashback Rewards for Subscribers

Through this partnership, subscribers to CARI’s Unlimited plan will enjoy cashback rewards when they sign up for Yango Play. These rewards can be redeemed for any orders placed via the CARI app in Kuwait, effectively linking the convenience of food delivery with access to a comprehensive suite of on-demand entertainment.

Bundled Subscription Model

This initiative supports a bundled subscription model that harnesses the strengths of both platforms, granting users in Kuwait access to Yango Play’s extensive features—ranging from video-on-demand content and music to mini-games and Yasmina, its bilingual AI assistant. By leveraging CARI’s robust market presence, this partnership allows Yango Play to broaden its reach while customizing its offerings for the local audience.

Leadership Insights

Mohamed ElGohary, Head of Business Development at Yango Play, MENA, expressed enthusiasm about the partnership: “We are thrilled to collaborate with CARI to enhance the value we provide to our users in Kuwait. This partnership not only enriches our service offerings but also aligns with our mission to engage more deeply with local audiences by delivering high-quality entertainment and practical rewards.”

Amel Mabrouk, Chief Operating Officer of CARI, added: “We’ve always envisioned our app as more than just a food delivery service; it’s about lifestyle. Bringing the entertainment aspect to life exclusively for our audience is a significant step toward that vision… and we’re just getting started.”

Driving Customer Loyalty

This strategic collaboration presents a unique opportunity for both brands to foster customer loyalty through cross-platform benefits, while also reinforcing Yango Play’s commitment to localizing its services in Kuwait. By merging entertainment with food delivery rewards, this partnership sets a new benchmark for integrated digital services in the region.