Xilam Animation Extends Partnership with Sony Pictures Networks India for ‘Oggy and the Cockroaches’

French animation studio Xilam Animation has renewed its collaboration with Sony Pictures Networks India (SPNI) for the popular comedy franchise Oggy and the Cockroaches. This renewed agreement encompasses all seasons of the series for SPNI’s children’s channel, Sony YAY!, as well as the franchise’s feature film, Oggy and the Cockroaches: The Movie, and the newly rebooted series, Oggy and the Cockroaches: Next Generation. In total, the partnership covers 423 episodes.

Marc du Pontavice, CEO and Founder of Xilam Animation, stated, “Oggy and the Cockroaches is one of our most cherished global brands, and we have witnessed families across India embracing Oggy and his companions through our extensive collaboration with SPNI. We are excited to meet the increasing demand for the brand by introducing the first range of Oggy merchandise in the region, allowing local fans to deepen their connection with the brand as we expand our presence and enhance our long-term partnership with Sony.”

Merchandising and Marketing Initiatives

Sony YAY! serves as the master licensee for merchandising rights for the franchise in India and has secured its first agreement with Navneet for a variety of stationery products, including notebooks, drawing books, stationery sets, art kits, and writing pads. An extensive marketing campaign, featuring “The Giant Wheel Festival,” has been launched alongside a mobile app that enables users to join Oggy in battling cockroaches.

Ambesh Tiwari, Business Head of Sony Kids and Animation, remarked, “At Sony YAY!, our legacy revolves around introducing children to their favorite characters from around the globe through stories that inspire joy and laughter. Oggy and the Cockroaches perfectly embodies Sony YAY!’s philosophy of creating a #Happyverse filled with fun and entertainment. When children express their desires, we respond, ensuring they have experiences that brighten and enrich their world.”

Source: Xilam Animation

Journalist, antique shop owner, aspiring gemologist—L’Wren brings a diverse perspective to animation, where every frame reflects her varied passions.

Person

Marc du Pontavice, Ambesh Tiwari, L’Wren

Company Names

Xilam Animation, Sony Pictures Networks India, Sony YAY!, Navneet

Titles

Oggy and the Cockroaches, Oggy and the Cockroaches: The Movie, Oggy and the Cockroaches: Next Generation

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