Vox Cinemas Unveils New Brand Video

Just weeks after the launch of its IMAX screen, Vox Cinemas—the largest cinema exhibitor in the Middle East—has introduced a captivating new brand video titled Fall in Love with Film. This cinematic tribute beautifully illustrates the emotional journey of moviegoing and emphasizes Vox Cinemas’ integral role in the personal stories of audiences throughout the region.

A Journey Through Memories

The short film narrates the life journey of a boy, highlighting his treasured memories and milestones—all centered around visits to Vox Cinemas. From childhood escapades to family traditions and heartfelt reunions, the story emphasizes how Vox has evolved into more than just a cinema—it’s a place where unforgettable memories are created.

CEO Insights

Ignace Lahoud, CEO of Majid Al Futtaim – Entertainment, remarked: “At Vox Cinemas, we’ve been at the forefront of transforming the cinema experience and enhancing quality, not just regionally but globally. However, the true essence of our story lies with our customers. For years, they have trusted Vox as the venue where memories are crafted—where laughter, love, and even moments of quiet reflection come to life. This brand video pays homage to that relationship. We aimed to create something that encapsulates this emotional bond—and through the narrative, visuals, and Hans Zimmer’s unforgettable score, we believe we’ve achieved that.”

Celebrating 25 Years of Cinematic Excellence

As Vox Cinemas celebrates 25 years of redefining the moviegoing experience, it has become a cornerstone of the cultural landscape in the Middle East. Even in areas where the brand is relatively new, many recall their visits to Vox while traveling, often associating it with excitement, comfort, and wonder.

Musical Mastery

Enhancing the film’s emotional depth is an original score by Oscar-winning composer Hans Zimmer. Drawing inspiration from the rich cultural tapestry of the Middle East and Vox’s unique legacy, Zimmer masterfully blends traditional Arabic instruments with orchestral Hollywood sounds, 90s-style synths, guitars, and drums. The result is a stirring, nostalgic soundscape that mirrors the protagonist’s evolving journey and evokes profound emotional resonance.

Zimmer’s Vision

“We aimed for a sound that was cinematic at its core, yet unmistakably Vox,” Zimmer explained. “The combination of Arabic instruments, Hollywood orchestration, and those iconic 90s sounds tells a story that is emotional, timeless, and true to the region. Vox has truly pioneered the cinema experience in the Middle East—a region that holds a special place in my heart—and I wanted to reflect their role in shaping people’s most cherished memories.”

A Powerful Soundscape

Zimmer’s original score features cinematic strings, electric and bass guitars, drums, iconic 90s synths, and a fusion of Hollywood-style orchestration with Arabic instruments. This powerful and deeply resonant soundscape amplifies every emotion in the film—from awe and anticipation to nostalgia and love.

Redefining Cinema

With its continuously evolving in-theatre concepts, exclusive content, immersive technologies, and gourmet dining experiences, Vox is redefining what cinema means for modern audiences. Fall in Love with Film transcends a mere marketing campaign—it’s a celebration of Vox’s enduring legacy.