Let’s be clear—GenAI is extraordinary. It can summarize, generate, reformat, automate. But it doesn’t know the difference between a licensing deal in Brazil and a format sale in the Philippines. It doesn’t know what animation buyers look for in APAC, or what kind of drama slates a French public broadcaster is pre-buying this quarter.

That’s the difference between horizontal GenAI and Vertical AI.
Horizontal GenAI is trained on the web. Vertical AI is trained on the industry.

At Vitrina, we use GenAI under the hood—but we layer it with our proprietary structured dataset of the entertainment supply chain:

• 1.6M content titles
• 5M people
• 360K companies
• 30M mapped relationships
• And critically: zillions of data points on behavioral data that shows how companies make decisions, who holds influence, and where strategic alignment is likely

This is what powers VIQI, our AI-powered assistant. When you ask VIQI:

“Who’s funding unscripted formats in Asia?”
“Which execs moved from scripted to docu-series in the last 12 months?”
“What projects are in post-production in Europe that match our capabilities?”

—you’re not getting a search result. You’re getting insight, backed by the most structured dataset in global entertainment and a vertical AI trained to understand your business.

This is the future of industry-specific intelligence.
Not chatbots. Not ad-hoc web data. But purpose-built AI that understands the operating system of your industry.