Unilumin Expands Presence in the Middle East with New Office in Saudi Arabia

Unilumin, a leading LED manufacturer, has announced the launch of its new office in Saudi Arabia as part of its strategic growth initiatives in the Middle East and Africa (MEA). This expansion aims to deliver customized solutions for local broadcasters, enhancing the company’s ability to provide innovative products and outstanding services in the vibrant Saudi market and the wider region.

Kyle Zhai, the General Manager for KSA and Egypt, will oversee operations in Riyadh. Additionally, Unilumin has recently upgraded its Dubai office, which will now function as a customer showcase for its latest product offerings and serve as a new service center. This enhanced facility is designed to give clients a hands-on experience with Unilumin’s products, under the leadership of Zac Liang Haichuan, General Manager for UAE and Qatar.

Over the past year, Unilumin has successfully executed several prominent broadcast projects across the UAE, Iraq, Saudi Arabia, and Qatar, demonstrating its commitment to innovation and excellence in the LED display sector. The company’s dedicated teams in each country are instrumental in providing tailored solutions that cater to the specific needs of local broadcasters. These teams also play a vital role in fostering relationships within the broadcasting community and ensuring that market feedback informs product development.

Key personnel in Unilumin’s regional operations include:

• Tina Cao, Regional Head of the Middle East and Asia
• Lexi Ho, Country Manager for Qatar (Sales)
• Abdul Rouf, Business Development Director
• Wanling (Estella) Zheng, Pro AV Industry Manager

This strategic expansion and commitment to local markets position Unilumin as a key player in the film and television entertainment industry, offering tailored solutions that meet the evolving demands of broadcasters.

Person

Kyle Zhai, Zac Liang Haichuan, Tina Cao, Lexi Ho, Abdul Rouf, Wanling (Estella) Zheng

Company Names

Unilumin, Netflix, Yango Play, Vox Cinemas

Titles

Luxor African Film Festival, Duhok International Film Festival, FIFA Women’s World Cups, AlUla Creates, RSIFF

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