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The Turkish streaming market is experiencing a significant transformation, with a remarkable 73% of households accessing online content in Q1 2025. This marks a 4% increase from the previous year, although it still lags behind the EMEA average of 81%. While international platforms maintain their dominance, local services are steadily gaining ground, indicating a more mature digital ecosystem.

Among the top ten most utilized streaming services, four are Turkish:

• Exxen – 13%
• BluTV – 12%
• Tivibu GO – 5%
• D-Smart GO – 3%

According to the report titled “Turkey: Local Growth in a Globalised Streaming Ecosystem” by Fabric, Turkey is positioned as a developing market with substantial growth potential. In the subscription space, Netflix leads with a penetration rate of 42%, followed by YouTube Premium at 32% and Prime Video at 29%.

A pivotal moment in the industry occurred with the merger of BluTV and HBO Max, finalized in April 2025. This partnership marks HBO Max’s entry into Turkey, leveraging BluTV’s established subscriber base and extensive library of local originals. At the launch, Warner Bros Discovery introduced three new Turkish original productions: Anatomy of Chaos, Jasmin, and Feride.

Advertising-supported viewing remains the most popular model, with 67% of households opting for free-with-ads services, reflecting an 8% year-on-year increase. However, subscription models are growing even more rapidly, with adoption rising from 46% to 58% in just one year, despite an average 18% increase in subscription costs.

Turkey continues to offer some of the lowest streaming prices globally:

• Prime Video – $0.98
• Crunchyroll – $1.25
• Netflix – $4.77
• HBO Max – $5.75

In response to consumer preferences, both Disney+ and Tivibu GO have launched ad-supported subscription plans, catering to the 56% of households that prefer more affordable, ad-backed options. Netflix remains the global leader in original programming, boasting over 4,500 original titles available in Turkey, including more than 60 locally produced projects.

In Q2 2025, Netflix dominated viewership with all five of the most-watched original series in Turkey:

• When Life Gives You Tangerines (South Korea)
• Adolescence (UK)
• The Eternaut (Argentina)
• The Residence (USA)
• Apple Cider Vinegar (Australia)

In contrast, local services produce fewer original titles, with Gain offering 103 titles and Puhutv just 15. Nevertheless, Turkish productions like Kral Kaybederse and Disney+’s Resistence have captured significant audience attention, ranking among the top five most-viewed shows in Q2.

The current landscape illustrates the influence of global giants alongside the aspirations of local platforms. The merger between HBO Max and BluTV, the increasing subscription uptake, and the steady rise in digital viewership all indicate a more consolidated market. However, domestic players face challenges ahead, needing to enhance their catalogs, invest in original content, and adopt flexible pricing strategies to thrive in this competitive environment.

Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.