Featured MEdia
Supply Chains

In the world of B2B sales, tools like ZoomInfo and Apollo have become go-to resources for identifying potential leads, gathering contact information, and gaining insights into businesses. These sales intel tools are designed to streamline sales processes and help teams reach the right people more efficiently. However, when it comes to the unique demands of the Film and TV industry, these tools often fall short. Here’s what some sales leaders from distributors, production services, and localization companies have to say about their experiences.

“In the entertainment industry, it’s not just about knowing who the leaders are; it’s about understanding their specific roles, expertise, and influence. Unfortunately, tools like ZoomInfo and Apollo often give us generic profiles that don’t capture the nuances of these leaders. For example, I need to know if a head of production at a studio has experience with certain genres or technologies, but these tools just don’t go that deep,” says a sales executive from a leading production services company.

“The entertainment supply chain is complex. We’re often working with companies that have multiple lines of business across different regions. For instance, understanding the 169 entities within the BBC Group or identifying which of the 44 entities inside ‘Amazon Prime Video & MGM Studios’ are actively producing versus financing or buying content is crucial for us. Unfortunately, traditional sales intel tools don’t give us that detailed mapping, and it’s frustrating,” shares a business development manager at a major distribution company.

“Finding the right dealmakers is critical in our industry. But with tools like ZoomInfo and Apollo, I’ve often ended up reaching out to the wrong departments, like IT, instead of the people actually responsible for commissioning or post-production. And the contact info isn’t always up to date, which means I waste time on outdated leads,” notes a sales director from a leading localization company.

“In Film and TV, targeting the right executive can make or break a deal. But with these tools, I’ve found myself wading through irrelevant contacts. Instead of reaching the heads of production or post, I’m often given contacts in HR or IT. It’s a waste of time and effort,” says a senior sales manager at a post-production services firm.

“When I’m assessing potential partners, I need more than just basic info like company size or revenue. I want to know about their recent projects, financial stability, and their position in the market. Traditional sales intel tools provide surface-level data, but they don’t go into the depth that’s really useful for us in the entertainment industry,” explains a sales leader at a global production house.

“Not all decision-makers are equal in entertainment. Some might drive commissioning decisions, while others focus on post-production or adaptations. Unfortunately, most sales tools don’t capture these specific roles, making it difficult to tailor my pitches and approach the right people at the right time,” says a content acquisition manager from a leading distributor.

“One of the biggest challenges I’ve faced with traditional sales intel tools is the lack of up-to-date information. In an industry as fast-moving as ours, it’s critical to have the latest data on executives and their roles. But too often, I’m given outdated contacts—people who have left their organizations or changed roles. It’s a major setback,” shares a senior sales executive at a localization services company.

This is where Vitrina comes in. Specifically designed to address the challenges of the entertainment industry, Vitrina provides the kind of depth, accuracy, and real-time intelligence that traditional B2B sales tools just can’t match. Here’s how Vitrina solves these key pain points:

• Comprehensive Profiles: Gain detailed insights into business leaders, including their specific roles, expertise, and influence across all stages of Film and TV production, post, and distribution.
• Detailed Business Mapping: Understand the complex structures and lines of business within entertainment companies, ensuring you target the right entities—whether they’re producing, distributing, or financing.
• Accurate, Real-Time Data: Connect with the right decision-makers using the most up-to-date contact information and role descriptions. Avoid wasted efforts on outdated or irrelevant contacts.
• Global Targeting for Financing Projects: Easily identify and target companies and executives worldwide that are actively financing the types of projects you are looking to get funded. Vitrina helps you find, profile, and connect with the right financiers efficiently, ensuring you reach those best suited to your project’s needs.
• Decision-Maker Role Tracking: Know exactly which executives are responsible for commissioning, post-production, VFX, or adaptations, so you can tailor your approach to the right person.
• Recency and Activity Tracking: Avoid outdated profiles and connect with decision-makers who are actively driving deals today.

Vitrina is trusted by some of the biggest players in the industry, including Netflix, Google, WME, Globo, and more. Executives from these companies rely on Vitrina to find the right partners, vendors, studios, suppliers, service providers, financiers, and technology solutions. Be part of what these industry giants already know—Vitrina is the solution for the needs of the successful global Film + TV executive today.

While sales intel tools like ZoomInfo, Lusha and Apollo offer useful resources for general B2B sales, they fall short of the specialized needs of sales teams in the entertainment industry. The complexity of the Film and TV supply chain, coupled with the need for accurate, up-to-date, and detailed information, requires a more tailored solution. Without this, sales teams risk wasting time and resources on irrelevant leads, outdated contacts, and missed opportunities. In an industry where precision and timing are crucial, having the right tools that cater to the specific needs of entertainment sales teams is not just beneficial – it’s essential.

This is where Vitrina comes in. Specifically designed to address these challenges, Vitrina provides comprehensive profiles of business leaders, detailed mappings of company lines of business, and real-time updates on decision-makers, ensuring sales teams can connect with the right people at the right time in the entertainment industry.