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Dôen, a women-owned brand based in LA, has become a staple in Hollywood fashion. Celebrities like Taylor Swift, Selena Gomez, Kaia Gerber, Elle Fanning, and Kylie Jenner are among the label’s devoted fans, celebrated for their effortlessly chic and feminine silhouettes. In May 2024, the iconic American fashion brand Gap collaborated with this California-based clothing company for the first time, resulting in pieces that sold out almost immediately. Fast forward a year, and the two brands are joining forces again to launch a spring-ready capsule collection for women, men, babies, and toddlers.

This collaboration seamlessly merges Gap’s essential wardrobe staples with Dôen’s enchanting aesthetic. While Dôen’s clothing typically comes with a higher price tag, the collection with Gap is priced between $34 and $158, making it more accessible.

Similar to the inaugural campaign featuring model Lily Aldridge and singer/model Ruby Aldridge, the May 2025 launch focuses on celebrating sisterhood. The capsule includes dresses, tops, cardigans, matching sets, denim, loungewear, and accessories, all showcasing Dôen’s signature flowy silhouettes and delicate prints.

While the 38-piece lineup introduces many fresh styles for 2025, it also brings back one of the most sought-after women’s pieces from the initial collaboration: the Eyelet Midi Dress.

Gap x Dôen Eyelet Midi Dress

As was the case in 2024, items from this limited collection are flying off the shelves. Below, we’ve highlighted a few standout pieces from the collaboration that are still available for purchase. Be sure to check out the remaining items from this crossover collection on Gap’s website.

Gap × Dôen 100% Linen Gingham Midi Dress

Gap × Dôen Eyelet Shirt

Gap × Dôen Eyelet Shift Mini Dress

Don’t miss out on the rest of the Gap x Dôen collection while supplies last at gap.com.

Related: Zac Posen’s Debut GapStudio Drop Features Styles Worn by Demi Moore and Emily Ratajkowski.

Persons

Taylor Swift, Selena Gomez, Kaia Gerber, Elle Fanning, Kylie Jenner, Lily Aldridge, Ruby Aldridge, Demi Moore, Emily Ratajkowski

Company Names

The Hollywood Reporter, Dôen, Gap

Titles

Eyelet Midi Dress, Gap x Dôen Eyelet Midi Dress, Gap × Dôen 100% Linen Gingham Midi Dress, Gap × Dôen Eyelet Shirt, Gap × Dôen Eyelet Shift Mini Dress

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