The CW Network Appoints Michael Perman as Senior VP of Sports

The CW Network has announced the appointment of Michael Perman as its new Senior Vice President of Sports.

Background and Responsibilities

 

Perman, who previously held a position at NBC Sports and most recently served as Senior VP of Global Media Rights at Aggregate Sports, will be responsible for overseeing programming and media rights for CW Sports. The network is already home to popular sports programming, including WWE NXT and the NASCAR Xfinity Series.

Strategic Shift Towards Sports

 

Under the ownership of Nexstar, The CW is actively revamping its programming lineup with a strategic pivot towards sports, encompassing college football and basketball. Perman will report directly to Brad Schwartz, the president of CW Network, and will be based in New York City.

Perman’s Vision for CW Sports

 

“I am thrilled to deliver first-class sports programming across The CW’s widely accessible broadcast and digital platforms while building strong, lasting relationships within the sports community. Together, we will continue to transform the network into a premier destination for fans, offering dynamic live sporting events and engaging content,” Perman stated.

Experience in the Industry

 

During his tenure with the NBC Sports Group, Perman served as VP of Programming for both NBC and NBCSN. Prior to the merger of Comcast and NBC Universal, he was the Director of Scheduling for the Comcast-owned cable sports channel.

Excitement for Future Growth

 

“As our sports programming schedule continues to expand rapidly, we are excited to welcome a consummate professional like Mike Perman to our team of seasoned industry executives, producers, and talent. Together, we are leading the charge to transform The CW into a must-see destination for live sporting events,” Schwartz remarked.

Current Sports Offerings

 

CW Sports also features a variety of sports programming, including ACC, Pac12, Grand Slam Track, and Inside The NFL.

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Persons

Michael Perman, Brad Schwartz

Company Names

The CW Network, NBC Sports, Aggregate Sports, Nexstar, Comcast, NBC Universal

Titles

WWE NXT, NASCAR Xfinity Series, ACC, Pac12, Grand Slam Track, Inside The NFL

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