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Surj Sports Investment, the sports investment division of Saudi Arabia’s Public Investment Fund (PIF), has made a strategic decision to acquire a minority stake in DAZN, a leading global sports entertainment platform. This partnership reflects the shared commitment of both organizations to broaden access to premier sports content and enhance the global sports landscape.

Founded in 2023, Surj Sports Investment is dedicated to fostering international sports growth while reinforcing Saudi Arabia’s sports ecosystem. Their investment strategy encompasses not only direct sports investments but also critical industry elements such as broadcasting, digital platforms, grassroots initiatives, and fan engagement, all aimed at boosting participation and ensuring long-term development.

As part of this collaboration, DAZN will become Surj’s official streaming and broadcasting partner, delivering live and on-demand coverage of Saudi sporting events to audiences worldwide. With a presence in over 200 markets, DAZN has transformed the way sports are consumed, offering fans an immersive experience that seamlessly integrates viewing, gaming, purchasing, and social interaction. This partnership is poised to redefine how regional fans engage with sports while delivering substantial economic and social benefits.

A pivotal aspect of this agreement is the launch of DAZN MENA, a joint venture designed to expand broadcasting opportunities within Saudi Arabia’s rapidly evolving sports industry. This initiative aims to enhance access to high-quality sports content throughout the Middle East and North Africa, solidifying Saudi Arabia’s role as a key player in the global sports investment arena.

Commenting on the partnership, Danny Townsend, CEO of Surj Sports Investment, stated: “DAZN has positioned itself as the premier global sports platform, and this presents an exciting opportunity to build upon DAZN’s remarkable successes in recent years by bringing more sports to fans and audiences around the globe.”

“Surj is committed to supporting DAZN’s leadership, and our partnership will accelerate DAZN’s growth while tapping into the increasing demand for high-quality sports broadcasting.”

“This investment aligns with Surj’s mission to enhance fan engagement, promote sports participation, and unlock transformative opportunities, further establishing the region as a hub for world-class sports.”

Shay Segev, CEO of DAZN, added: “DAZN is the only truly global entertainment platform dedicated to sports, positioning us perfectly to expand access to sports content from Saudi Arabia’s burgeoning sports sector. Through the DAZN MENA joint venture with Surj, we are committed to maximizing the reach and accessibility of sports while delivering an unparalleled entertainment experience to a global community of passionate fans. This partnership marks a significant milestone for our group, poised to transform the sports entertainment landscape in Saudi Arabia and beyond.”

 

Persons

Danny Townsend, Shay Segev

Company Names

Surj Sports Investment, DAZN

Titles

None

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