STC Group has unveiled a strategic partnership with Cohere, a global frontrunner in secure enterprise AI, aimed at spearheading AI transformation in the Middle East and beyond. This collaboration is set to enhance STC’s AI-driven operations, elevate customer engagement, and unlock new avenues for digital growth through advanced AI solutions.

As part of this alliance, STC will incorporate Cohere’s cutting-edge AI technology into its Gen AI initiative, focusing on pivotal innovations such as STC’s AI-powered language model and the Digital Co-Workers Foundry. These initiatives are crafted to streamline business operations and enrich the digital experience for customers.

A significant aspect of this partnership is the development of North for Telecom, a customized version of Cohere’s AI-powered North platform, specifically designed for the telecommunications sector. This secure AI workspace will deliver intelligent automation, real-time data insights, and enhanced conversational experiences for STC’s operations. Furthermore, the Digital Co-Workers Foundry will introduce AI-driven virtual assistants aimed at boosting productivity and optimizing workflows.

Haithem Mohammed Alfaraj, Group Chief Technology Officer at stc Group, remarked: “As a leader in digital transformation, stc is committed to investing in advanced AI technologies that will shape the future of our industry. Our collaboration with Cohere marks a significant milestone in our AI journey, reinforcing our vision to leverage AI-driven intelligence, enhance operational capabilities, and introduce innovative AI solutions that deliver tangible value.”

Motaz Alangari, Group Chief Investment Officer at stc Group, added: “stc Group strategically invests in pioneering companies that unlock access to transformative technologies, new business models, and enhanced revenue streams. This collaboration aligns with Tali Ventures, STC’s Corporate Venture Capital arm, which plays a vital role in fostering technological advancement and investing in next-generation innovations that complement STC’s digital ecosystem.”

“Cohere is a global leader in secure enterprise AI, and our investment in this collaboration enables access to enterprise-grade AI solutions, positioning stc to maximize AI’s potential across its product and service offerings.”

Recognized for its expertise in secure AI solutions, Cohere will play a pivotal role in integrating enterprise AI models into STC’s digital ecosystem. The collaboration aims to accelerate AI adoption across STC’s operations while ensuring security, efficiency, and scalability.

Aidan Gomez, Cohere’s Co-founder and CEO, expressed: “Working closely with stc’s team has been fantastic. I’m genuinely excited to bring our secure AI technology to enhance its role as a digital enabler. We look forward to collaborating with stc and integrating Cohere’s enterprise AI solutions to alleviate routine tasks, allowing employees to focus on areas where they can truly add value.”

The partnership between STC Group and Cohere signifies a bold step toward redefining the AI landscape, delivering smarter solutions that drive efficiency and foster business growth in the telecommunications sector.