A comprehensive trends analysis of Southeast Asian media markets

 

An in-depth examination of Southeast Asian media markets indicates substantial growth in digital advertising and the expansion of streaming platforms, with Indonesia, Thailand, and Vietnam identified as pivotal regions for content creation and format adaptation.

Market Growth Insights

 

As per K7 Media U.K.’s analysis shared by associate director Michelle Lin at the Taiwan Creative Content Fest (TCCF), Indonesia emerges as the most promising market in the region, boasting an 8.5% annual growth rate in entertainment and media revenue. Thailand and Malaysia are next at 4.4%, while Taiwan and the Philippines follow closely at 4.1%.

Digital Advertising Trends

 

Digital advertising expenditures in Southeast Asia reflect global patterns, with Singapore, Thailand, and Malaysia dedicating the largest portions of their advertising budgets to digital platforms, trailed by Indonesia and Vietnam. The research anticipates that revenue from connected TV will double between 2023 and 2028.

Streaming Landscape in Indonesia

 

In Indonesia, Disney+ and Netflix each hold over 20% of the Subscription Video on Demand (SVOD) market, while local platform Vidio leads with 4 million subscribers. The market is primarily dominated by four major media groups, with MNC Group’s RCTI recognized as the leading channel in the country.

Thailand’s Streaming Preferences

 

The media landscape in Thailand reveals Netflix as the most favored streaming service, attracting over one-third of surveyed users. TrueID follows with 21%, and Disney+ Hotstar accounts for 13%. Significant developments in content partnerships have occurred, notably with Paramount Global’s recent collaboration with Mono to launch a Paramount+ brand extension.

Vietnam’s Television Sector

 

Vietnam’s television sector remains largely under government influence, with VTV managing seven nationwide channels. The streaming market comprises several local platforms, with FPT Play and Netflix leading in paid services. Vietnam has become Asia’s largest purchaser of unscripted formats, particularly favoring Chinese formats from providers like Hunan TV and Shanghai Media Group.

Format Adaptation Trends

 

Trends in format adaptation differ across regions. In 2023, Indonesia acquired nine unscripted formats compared to just one scripted format, while Thailand obtained 10 unscripted and around 15 scripted formats, mainly from Korea. Vietnam shows a robust interest in unscripted content, especially talent shows and game shows.

Taiwan’s Growing Media Significance

 

The research underscores Taiwan’s increasing significance in the Asian media landscape, with experts ranking it as the second most effective market after Korea. The territory is gaining recognition for its modern film production and institutional backing for regional media growth. Additionally, the analysis suggests that SVOD will account for over 70% of total VOD revenue globally through 2027, although its share may decline from 76% as AVOD expands, growing at three times the rate of SVOD during the forecast period.

 

Person: Michelle Lin
Company Names: K7 Media U.K., Disney+, Netflix, Vidio, MNC Group, RCTI, TrueID, Disney+ Hotstar, Paramount Global, Mono, FPT Play, Hunan TV, Shanghai Media Group
Titles: Taiwan Creative Content Fest (TCCF)

Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.