Sonos Makes Its Mark in Saudi Arabia

Sonos, the company celebrated for its exceptional home audio experiences, is officially entering the Saudi Arabian market as the headline sponsor of the Saudi Light and Sound (SLS) Expo 2025. Taking place from May 20 to 22, this event not only marks Sonos’ debut in the Kingdom but also signifies a pivotal moment in the brand’s global expansion strategy.

Introducing the Era 100 Pro

At the heart of Sonos’ showcase is the Era 100 Pro, a professional-grade speaker that combines the brand’s signature sound with a sleek design, now featuring Power over Ethernet (PoE) capabilities. This innovation simplifies installation for audio professionals by eliminating the need for AC mains at each speaker location. The Era 100 Pro will be showcased in various configurations using the adaptable Surface Mount, highlighting its suitability for professional settings.

Experience Premium Audio Solutions

Attendees will also have the opportunity to explore Sonos’ best-selling smart speakers, designed for high-end residential and light-commercial applications, including home cinemas and hospitality venues. The exhibit promises a dynamic, multi-sensory commercial setup, showcasing Sonos’ premium solutions for immersive, design-driven audio experiences.

Strategic Expansion in the Middle East

Saudi Arabia stands out as one of the region’s fastest-growing markets for entertainment and technology, playing a crucial role in Sonos’ expansion across the Middle East. With Vision 2030 fueling investments in tourism, hospitality, and culture, the demand for cutting-edge audio experiences is on the rise—making Sonos’ entry both timely and impactful.

Insights from Leadership

Dunja LaRosa, Chief Revenue Officer at Sonos, expressed: “Saudi Arabia is a key market for our continued growth in the Middle East, given its rapid advancements in entertainment, technology, and innovation. We’re thrilled to debut at SLS Expo and introduce the Era 100 Pro, our first solution tailored for professional installations. Our portfolio features new innovations that allow partners to engage directly with our premium audio technologies.”

Innovative Audio Solutions on Display

The exhibit will also showcase a cutting-edge architectural audio zone featuring in-wall, in-ceiling, and outdoor speakers developed in collaboration with Sonance. A dedicated home theatre section will highlight the Arc Ultra soundbar, delivering 9.1.4 Dolby Atmos sound through Sonos’ new Sound Motion technology—providing powerful bass and cinematic audio in a compact design. Complementing this setup will be the Era 300 speakers, Sub 4 subwoofers, and Sonos Ace headphones, offering a comprehensive range of immersive sound experiences.

Commitment to Saudi Consumers

SLS Expo 2024 is more than just a product showcase; it represents Sonos’ commitment to connecting with Saudi consumers and industry professionals. The company aims to establish a lasting presence in the Kingdom by fostering the creation of premium sound environments across luxury residences, hotels, and entertainment venues.

Future of Audio in the Region

Karim Zaki, CEO at GR Media Solutions, added: “As we expand Sonos’ footprint in the Middle East and now into Saudi Arabia, we are tapping into a growing demand for premium, design-led audio experiences. This collaboration reinforces our commitment to delivering world-class technology and shaping the future of the region’s audio landscape.”