Featured MEdia
Supply Chains

Hey there, streaming aficionados and tech geeks!

Ready to dive into the wild world of entertainment standards? 

Grab your popcorn and comfy socks, because SMPTE President Renard Jenkins is about to take us on a rollercoaster ride through the evolving landscape of streaming standards!

Standards 101: Why They’re the Unsung Heroes of Streaming

Alright, folks! Let’s kick things off with the burning question: Why should we care about standards in our binge-watching world? Renard Jenkins drops this truth bomb:

“Standards are extremely important. Without standards, you start to lose interoperability across products and across services and across applications, which then will cause a break in the supply chain.”

It’s like trying to watch “Stranger Things” with one eye on Netflix and the other on a VHS tape. Not fun, right?

Now, let’s talk about SMPTE – the superhero team of the standards world. Jenkins, explains:

“SMPTE is a global organization. So our members are literally around the world. We have members everywhere. And our goal in the way that we look at it is that we invite everybody to the table, especially within our Standards community, to have those types of conversations.”

It’s like the United Nations, but for making sure your latest binge-watch looks and sounds amazing!

Streaming’s Wild West: Taming the Technology Frontier

Streaming’s like the Wild West, and SMPTE’s the sheriff in town. Jenkins breaks down the challenges:

“Streaming is a very interesting animal because it was, it was, you know, they called it the streaming wars for a reason. Because everybody wanted to come out with something that was uniquely theirs.”

It’s like everyone’s trying to invent their own language, and SMPTE’s the universal translator!

It Takes a Village: Global Teamwork in Standard-Setting

Standards aren’t born in a vacuum. Jenkins spills the tea on the global effort:

“Let’s talk about why are certain things the way that they are within the regions of the world. And is there a way for us to help in that space?”

It’s like a worldwide brainstorming session, but with less pizza and more technical jargon!
Want to see how this impacts storytelling? Check out “Transmedia Storytelling: Jenkins’ Vision for the Future of Content Creation”.

Innovation vs. Interoperability: The Great Balancing Act

Jenkins doesn’t shy away from the tug-of-war between innovation and playing nice with others:

“It is not either or. It is definitely and at this point.”

It’s like trying to invent a new sport while making sure everyone can still play together. Tricky, but oh-so-important!

Ready to be part of the standards superhero team? Jenkins has a call to action for you:

“The AI Working Group isn’t just for HPA members. We want to hear from everyone in the industry. Your insights and experiences can help shape the future of AI in entertainment.”

It’s your chance to be the Tony Stark of streaming standards!

Here’s your cheat sheet for navigating the streaming standards universe:

1. Standards are the secret sauce for smooth streaming experiences
2. SMPTE’s bringing the world together to speak the same tech language
3. The streaming Wild West is getting tamed, one standard at a time
4. Global collaboration is key to creating standards that work for everyone
5. The future of standards is as exciting as the content they support
6. Balancing innovation and interoperability is the name of the game
7. You (yes, you!) can be part of shaping the future of entertainment standards

More From The Series:

• I2A2 Tech Labs CEO on Digital Transformation Challenges in Entertainment
• Transmedia Storytelling: Jenkins’ Vision for the Future of Content Creation
• Renard Jenkins: How AI Enhances Human Creativity in Entertainment