Cinemas in Saudi Arabia Ready for a New Release

Cinemas across Saudi Arabia are gearing up to showcase the Moroccan film Everybody Loves Touda, directed by Nabil Ayouch, with screenings commencing on May 8.

Exclusive Premiere Event

A special premiere event at Reel Cinemas in Riyadh on May 7 will mark the film’s debut in Saudi Arabia. This event is anticipated to attract artists and film enthusiasts, celebrating the richness of Moroccan cultural expression and cinematic achievements.

Storyline and Themes

Everybody Loves Touda tells the compelling story of Touda, a village woman aspiring to become a “sheikha”—a traditional female performer celebrated for her poetic musical expression. Set against the backdrop of a conservative society and personal challenges, the narrative highlights Touda’s quest for independence and her determination to secure a brighter future for her son. Actress Nisrin Erradi shines in the lead role, supported by a talented cast including Jalila Talmissi, Amin Naji, and Abdelilah Rachid.

Resonating with Audiences

Since its release in Morocco, the film has struck a chord with audiences, thanks to its deeply human narrative and authentic depiction of both rural and urban life. It also showcases Ayouch’s ongoing exploration of Moroccan identity, particularly the cultural significance and evolution of Sheikhat—a revered form of sung poetry performed by women that has undergone significant changes over the years.

International Recognition

The film has gained international acclaim through its festival circuit and has been selected as Morocco’s official submission for the Best International Feature Film category at the 97th Academy Awards. This marks the 20th time Morocco has submitted a film to the Oscars, and notably, it is the sixth time a film by Ayouch has been chosen to represent the country.

A Major Cultural Export

Produced by Ayouch’s Ali n’Productions in partnership with Les Films du Nouveau Monde, Velvet Films, Snowglobe, Viking Films, and Staer, Everybody Loves Touda is set to be a significant cultural export. Its release in Saudi Arabia not only enhances artistic exchange between Morocco and the Gulf but also reflects a broader regional embrace of diverse Arab cinematic voices.