EXCLUSIVE:

Australia’s RIISE Productions, the film and TV division of the sustainable e-commerce platform RIISE World, is gearing up for a global expansion following successful engagements at the Berlinale and MIP London.

McCulloch has been promoted from Head of Development to Global Head of Development, Film and TV. In her new role, she will oversee a diverse slate that includes scripted series, films, unscripted series, formats, and documentaries.

Each project aims to entertain while “subtly positioning a desirable sustainable lifestyle” within the narratives of both protagonists and viewers. While specific project details remain under wraps, RIISE has made two trips to Europe this year to pitch their innovative concepts.

We do know that there are scripted projects in development with Rake creator Peter Duncan, as well as a feature film collaboration with horror writer Natasha Le Petit. These initiatives are designed to deliver “compelling stories and complex characters” that engage viewers and inspire discussions long after the credits roll.

The unscripted projects will focus on celebrity and fashion, highlighting “glamorous and desirable lifestyles” that showcase how sustainable pieces and accessories can seamlessly integrate with cherished wardrobe staples.

Since joining RIISE in 2021, McCulloch has accumulated over 15 years of industry experience, including notable positions at Disney Australia and New Zealand, Seven Network, and Endemol Shine Australia.

“I’m incredibly passionate about leveraging our platform for positive change, so it’s an honor to be part of RIISE Productions at such a crucial time in its evolution,” McCulloch expressed. “The power of storytelling to inspire and shift perspectives has never been more vital, and I’m eager to collaborate with exceptional talent globally to achieve this. Together, we will craft bold, engaging narratives that captivate audiences and ignite meaningful conversations.”

“Expanding RIISE Productions globally is a natural next step in our mission to connect mainstream audiences with compelling, world-class storytelling,” stated Sara Bell, founder and CEO of RIISE Productions.

Bell established RIISE World as an e-commerce platform dedicated to promoting sustainable living as an aspirational lifestyle choice. She founded RIISE Productions to create TV and film content that stimulates dialogue around climate change and sustainability. Alongside McCulloch, she launched the company’s inaugural television show, Riise TV, in 2023.

“Amy’s experience and creative vision make her the ideal innovator to propel our ambitious production slate forward. We look forward to sharing updates on our first projects with our global partners following a successful Berlinale and MIP London,” Bell added.