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News Update

Petal Ads and AlUla Strengthen Partnership for Enhanced Advertising Opportunities

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Petal Ads, Huawei’s mobile-first digital advertising platform, has renewed its partnership with AlUla, building on the success of last year’s collaborative initiatives. This renewed alliance follows a series of impactful campaigns utilizing Petal Ads’ capabilities and the successful integration of the Experience AlUla app into the HUAWEI AppGallery. Together, they aim to enhance AlUla’s appeal in the Chinese market.

Strengthening Global Presence

The new Memorandum of Understanding (MoU) was signed by William Hu, Managing Director of the Consumer Business Group for Middle East and Africa Eco Development and Operation, and Rami Al Moallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla, during the Arabian Travel Market (ATM) 2025 in Dubai. This MoU signifies their ongoing commitment to position AlUla as a premier cultural and tourist destination on both regional and global stages.

Targeting Chinese Travelers

As part of this renewed collaboration, Petal Ads will play a pivotal role in reaching out to Chinese travelers, leveraging Huawei’s extensive advertising ecosystem to highlight AlUla’s stunning landscapes, rich cultural heritage, and historical significance. Eye-catching visuals of AlUla’s breathtaking natural beauty will be featured in HUAWEI Themes, offering users an immersive digital experience that enhances the destination’s allure.

Leadership Insights

Commenting on the renewed partnership, William Hu expressed: “We are thrilled to renew our partnership with the Royal Commission for AlUla and contribute to promoting this remarkable destination. Our innovative advertising solutions and extensive media reach within the Huawei ecosystem will effectively connect us with Chinese tourists, encouraging them to discover AlUla’s hidden gems.”

Rami Al Moallim added: “We are excited to deepen our collaboration with Petal Ads to showcase AlUla’s stunning beauty to Chinese travelers. This partnership marks a significant advancement in our mission to present AlUla as an iconic cultural destination, and we are confident it will significantly increase international visitor numbers.”

A Focus on Sustainable Tourism Growth

This renewed partnership signals a more focused approach to driving sustainable tourism growth for AlUla. By combining Huawei’s innovative digital marketing strategies, the collaboration aims to enhance AlUla’s appeal to Chinese tourists while enriching the overall tourist experience. By showcasing AlUla’s historical and natural landmarks, this partnership underscores the importance of cross-border collaborations in elevating destinations on the global tourism stage.

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Persons

William Hu, Rami Al Moallim

Company Names

Huawei, Petal Ads, Royal Commission for AlUla

Titles

Experience AlUla

Disclaimer: This article has been auto-generated from a syndicated RSS feed and has not been edited by Vitrina staff. It is provided solely for informational purposes on a non-commercial basis.

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