Founded in 2000, Pebble was established with a clear mission: to create the most reliable and capable automation solutions for broadcasters. Now, 25 years later, that vision remains steadfast, continuously refined and adapted to the evolving landscape of media technology, audience expectations, and the growing complexity of broadcast operations worldwide.

From the early days of robotic tape libraries and intricate D-connectors to today’s software-defined, multi-channel, cloud-ready systems, the world of playout has experienced a remarkable transformation. Pebble has not only witnessed these changes but has also been a driving force behind them, consistently focusing on achieving excellence in automation.

Evolution with Purpose

At the dawn of the millennium, automation systems primarily revolved around machine control: ensuring the right tape was in the right VTR at the right moment. Today, these systems manage hundreds of channels simultaneously, deliver content across multiple platforms, dynamically adapt to localization needs, and handle intricate graphics, metadata, and audio workflows.

Pebble’s strength lies in our ability to anticipate change. We recognized early on that broadcasters required not only scalable systems but also agile, secure solutions capable of supporting hybrid deployment models. This foresight is embedded in our flagship technologies: Pebble Automation, Integrated Channel, and Pebble Remote, which now support some of the most advanced playout environments globally.

Trusted Across the MENA Region

Our journey over the last quarter-century has been defined by partnerships with prominent broadcasters, particularly in the MENA region. Pebble systems power a wide array of operations, from renowned public broadcasters to innovative media hubs pushing the boundaries of technology.

For instance, in Saudi Arabia, Asharq Media is set to deploy a 3+3+3 SMPTE ST 2110 channel configuration using Pebble’s Integrated Channel and Automation platforms. This setup will ensure seamless redundancy for critical news delivery, mirroring their successful 3+3+3 2110 configuration in the UAE, which was among the first NMOS-driven playout setups globally. Additionally, Intigral’s 8+8 channel expansion for Saudi Telecom integrates playout, ingest, and content management within a unified Pebble environment, streamlining workflows and future-proofing operations.

In Jordan, Al Mamlaka TV utilizes Pebble’s technology for a tightly synchronized disaster recovery system, while Tanzania’s Azam Media has expanded to 12 fully redundant channels to support their rapid growth.

These projects highlight the diversity and demands of today’s broadcast landscape and illustrate why broadcasters in over 70 countries trust Pebble.

Technology that Adapts

Modern computing can achieve almost anything, but not every solution is tailored to the unique challenges of live broadcasting, especially in a world where viewers expect flawless delivery across multiple screens and platforms.

That’s why our systems are designed with resilience, agility, and security at their core. Pebble Automation guarantees five-nines uptime as standard. Integrated Channel allows customers to deploy playout wherever it makes the most sense: on-premises, in the cloud, or both. Pebble Remote offers secure, web-based control and monitoring, facilitating remote operations that became essential during the pandemic and continue to be vital today.

We don’t dictate how broadcasters operate; instead, we provide tools that adapt to evolving workflows, simplify operations, and empower teams to make the right decisions, even under pressure.

Looking Forward

Broadcasting has never been static. As streaming platforms venture into live and sports content, they are discovering the complexities of live playout. Meanwhile, traditional broadcasters face their own challenges: rising costs, fragmented audiences, and the urgent need to modernize operations without disrupting on-air output.

Pebble is dedicated to helping them navigate these challenges without compromise. Our approach combines proven technology with an openness to new ideas and ongoing investment in our solutions.

The question broadcasters face today extends beyond technology; it’s about sustainability. How can they deliver high-quality content with the customization and flexibility that today’s audiences demand, in a manner that is financially and operationally sustainable?

Pebble’s answer is straightforward. With 25 years of experience, we’ve developed tools that provide feature-rich playout, unmatched reliability, and trusted service. As demonstrated by our customers in MENA and around the globe, the future belongs to those who choose solutions designed to adapt.