Pearl TV has announced the launch of its NextGen TV Converter Box Program, an initiative designed to make affordable converter boxes available for viewers who rely on free, over-the-air television as broadcasters transition to ATSC 3.0. The announcement comes just days before CES 2026, taking place January 6-9 in Las Vegas, and as the Federal Communications Commission (FCC) reviews its Further Notice of Proposed Rulemaking to support the transition.

The new program aims to introduce a category of cost-effective, basic NextGen TV converter boxes that connect to existing televisions and antennas. This will allow consumers to access ATSC 3.0 broadcasts without needing to purchase a new NextGen TV set. The initiative supports key FCC policy goals, including consumer access, affordability, and continuity of service as NextGen TV becomes more widely available.

According to Anne Schelle, managing director of Pearl TV, the program’s specifications are currently in development and will be shaped by consumer research, broadcaster requirements, retail pricing, labeling, certification standards, and ongoing discussions with device manufacturers. The program will establish a unified certification and interoperability framework, supporting a range of eligible devices from participating manufacturers. Any qualified converter box manufacturer that meets the program’s baseline device profile and affordability standards is welcome to participate.

Pearl TV anticipates that the first affordable NextGen TV converters could reach the market later in 2026. As adoption of NextGen TV grows and the FCC considers future policy, these devices are expected to play a key role in helping over-the-air viewers continue to access television content.

At CES 2026, Pearl TV will showcase early examples of converter boxes developed in collaboration with industry partners. Devices on display at the ATSC exhibit booth in the Central Hall Grand Lobby will include models developed with set-top manufacturer ADTH, global device manufacturer Skyworth, and iWedia, a certified ATSC 3.0 software stack developer. Pearl TV is also in discussions with Zinwell and other manufacturers.

The program aligns with recent consumer research by Magid, which found that viewers value affordable options that allow them to keep their current televisions while maintaining access to free local news, weather, sports, and entertainment. Bill Hague, executive vice president at Magid, noted that many consumers are interested in purchasing a converter box and are enthusiastic about the potential for improved viewing quality and reliability. Magid has also begun quantitative research to further refine messaging, pricing, and feature options for consumers.

The NextGen TV Converter Box Program focuses on essential viewing features, emphasizing simplicity, familiarity, and affordability. Eligible basic receiving devices will complement more advanced offerings from other companies, which may include features like digital video recording and whole-home networking.

For more details, visit the Pearl TV website.

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