Passion Pictures has unveiled a new animated commercial for Movistar, directed by Tom O’Meara in collaboration with VML Madrid. The ad features the charming Movistar Mouse family, with the story focusing on Lucas Lopez, a resourceful mouse father, as he endeavors to bring his family closer together.

The advertisement combines cutting-edge CG animation, stop-motion techniques, and real miniature sets to create a visually unique finish. The intricate mouse world is depicted within a typical human kitchen, creating a miniature stage for a heartfelt family adventure.

“In my latest commercial for Passion Pictures, I had the pleasure of introducing the Movistar Mouse family to audiences,” O’Meara shared. “The spot follows Lucas Lopez, a daring mouse dad on a quest to connect his family to the internet. The mouse family resides in meticulously crafted miniature sets, with the characters brought to life using advanced CGI.”

The narrative begins in the cozy burrow of the López Suárez mouse family, where Lucas and his family face challenges due to a poor internet connection. Determined to improve this, Lucas ventures into the human world and spots a Movistar engineer installing fiberoptic cabling in a household. Seizing the opportunity, Lucas sets out to secure some cable to enhance connectivity for his family, leading to moments of joy and togetherness.

To bring the film to life, the Passion Studio team and O’Meara combined their expertise in stop-motion craft and animated storytelling. The CGI characters seamlessly blend into the hand-built miniature sets, thanks to meticulous attention to detail and specially created tactile textures.

“This project showcases our team’s creativity and dedication,” stated Simon Brown, Head of CG at Passion Pictures. “Achieving a stop-motion look with CGI required a detailed approach to capture the warmth and imperfections seen in traditional animation. The result is technically complex yet visually captivating, embodying the essence of hand-crafted storytelling.”

Luis Delgado, associate executive producer at The Mushroom Company, remarked, “Working on this project with Tom, the Passion production team, and VML agency was a delight. The collaboration between Tom and VML was seamless, making it an enjoyable project from start to finish.”

Person: Tom O’Meara, Lucas Lopez, Simon Brown, Luis Delgado
Company Names: Passion Pictures, VML Madrid, Netflix
Titles: Movistar, Movistar Mouse family, Dune, Marvels, The Mushroom Company

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