Ofcom has opened a consultation on its proposed code of practice aimed at helping connected TV (CTV) providers ensure that public service broadcasters’ (PSBs) online players, content, and channels are easy to find on their platforms. The code also outlines steps providers should take to make their platforms more accessible for people with disabilities.

As more viewers shift to online platforms, it has become increasingly challenging for PSBs to reach audiences as they once did. To address this, the Media Act 2024 introduced new requirements to make PSB content more discoverable on designated CTV platforms, which are now a primary way for audiences to access programming.

Ofcom has already provided recommendations to the Secretary of State regarding which CTV platforms should be covered by these new rules. The regulator is now inviting feedback on its draft code of practice, which details how CTV platforms can meet the new prominence and accessibility standards set out in the Media Act.

• Prominence of PSB Content: The code suggests that PSB player apps should be immediately visible, typically appearing within the first nine tiles on app menus. When users search for content, relevant public service programming should be the most prominent result, and all public service content should be clearly attributed to the appropriate PSB player.
• Accessibility for Disabled Users: Recommendations include offering voice guidance or similar alternatives to visual information, providing options to enlarge text and images through magnification or zoom functions, and clearly labeling accessible content, such as indicating when a program includes subtitles.

Ofcom is also consulting on draft guidance for how CTV platform providers and PSBs should work together to meet their new obligations when entering into agreements to include PSB players on designated platforms.

Feedback on the proposals is invited until March 25th. Ofcom plans to finalize its code of practice and guidance later this year.

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