Strategic Partnership Announcement

NMK Electronics is thrilled to announce a strategic partnership with the renowned global manufacturer, SRS Group. This collaboration aims to distribute cutting-edge power distribution, rigging, and lighting technologies throughout the Gulf Cooperation Council (GCC) countries, including the UAE, Saudi Arabia, Qatar, Oman, Kuwait, and Bahrain.

Why NMK Electronics?

SRS Group, celebrated for its innovative solutions in the live events and installation sectors, chose NMK Electronics after an extensive search for a regional partner. The decision was driven by NMK’s stellar industry reputation, technical know-how, and robust regional presence. Initial discussions began at the SLS Show in Saudi Arabia in 2024 and were further solidified at ISE 2025, where both companies aligned on a shared vision for growth.

Insights from Leadership

Samuel Sloboda, CEO of SRS Group, expressed his enthusiasm: “We’re excited to partner with NMK for the Middle Eastern market. Their dynamic team, expertise, and shared values make them an ideal fit for our brand. We look forward to a successful collaboration and to building strong connections across the region.”

Strengthening the Portfolio

This strategic alliance enhances NMK’s offerings in power, rigging, and lighting, while broadening its reach in live events, rentals, venue installations, and fixed applications. This positions both companies for sustained success in the region.

Commitment to Excellence

Curtis Seed, Brand Manager at NMK Electronics, added: “This announcement signifies NMK’s commitment to delivering top-tier Power, Lighting, and Rigging solutions to the Middle Eastern market. We are proud to represent SRS Group in this region and eagerly anticipate our future growth together.”

Shared Vision for the Future

This collaboration underscores a mutual commitment to quality, innovation, and sustainable growth within the regional AV industry, paving the way for exciting opportunities in film and television entertainment.