Nitish Sharma has been appointed as the Business Head of Sun TV Network’s Hindi Entertainment Channel, Sun Neo. Sharma brings over three years of experience from Zee Entertainment Enterprises Limited, where he served as Chief Channel Officer and Business Head at Zee Anmol & Big Magic. His tenure at ZEE began in 2021 as the Business Head for Big Magic. Sharma’s appointment to Sun Neo is expected to leverage his extensive experience in the entertainment industry, potentially influencing the channel’s strategic direction and market positioning.