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Netflix and Amazon Prime Video are two of the most dominant forces in global streaming—but their content strategies and supply-chains could not be more different.
Join Vitrina for an exclusive members-only session that dives deep into how these platforms are building content empires, and what it means for production partners, post houses, creative vendors, and the wider entertainment supply-chain.
Production Market Focus Differences
Netflix is deeply invested in Japan and Korea as priority production hubs—Amazon is virtually absent in both.
In markets like the US, India, UK, Mexico, Spain, and Brazil, both players are active—but with different intents and models.Volume of Originals
Netflix produces 500+ Originals annually, compared to Amazon’s ~300.
We’ll look at the execution differences behind those numbers—what gets made, where, and how fast.Risk Profiles and Content Strategy
Netflix is heavily experimental—testing new formats, themes, and regional content.
Amazon leans more conservative—favoring franchise renewals, established IP, and format-driven bets.Supply-Chain Architecture
Netflix operates a 50-country production machine built from the ground up.
Amazon relies on strategic acquisitions like MGM and MX Player to power its ecosystem.Partner Ecosystems
Who are they working with?
A comparative breakdown of production companies, post vendors, and service providers—including new entrants and drop-offs.IP Pipelines at Netflix
From books, global formats, and Roald Dahl IP to acquisitions of gaming studios fueling transmedia storytelling.
IP & Solution Pipelines at Amazon
From formats and books to a platform-led pipeline driven by Wondery (podcasts), Goodreads (book discovery), Prime Direct (self-distribution), and Amazon Ads—a very different machine.
Vitrina Business Network connects the global entertainment industry, with over 72,000 verified professionals and 130,000 companies across the film and TV supply chain.
Our newly launched Global Film+TV Projects Tracker monitors every project from inception to release, tracking every stakeholder involved globally.
From content acquirers to distributors, and production to post-production services, Vitrina serves as the headquarters for industry leaders like Netflix, NBCU, Warner Bros. Discovery, and more.
To know more, schedule a personalized demo here.
