HYDERABAD, India — Global streaming service Netflix has announced the establishment of a new Global Capability Center (GCC) focused on creative technology in Hyderabad, marking its second major base in India after Mumbai. The company has secured an approximate 41,000-square-foot office space in HITEC City for the new facility, signaling a substantial commitment to scaling its content and technological operations within the country.

The Hyderabad hub is strategically positioned to serve as a critical technical and creative backend operation supporting Netflix’s global and regional content pipeline. Teams based at the new location will concentrate on key areas including regional content development, technical workflows, project management, and vendor coordination for production and post-production tasks. The center is expected to leverage local expertise in visual effects (VFX) and animation, streamlining content creation efficiency.

Netflix’s decision to locate the creative technology center in Hyderabad, rather than the traditional tech hub of Bengaluru, is attributed to the city’s evolving ecosystem. Factors influencing the choice include Hyderabad’s robust digital infrastructure, a readily available pool of specialized talent in animation and VFX, competitive operational costs, and proactive government policies. The move is anticipated to further solidify Hyderabad’s reputation as a burgeoning powerhouse for media, entertainment, and creative technology, drawing upon the strength of the adjacent Telugu cinema industry (Tollywood).

Netflix is one of the world’s leading entertainment services, with millions of paid memberships in over 190 countries enjoying TV series, films, and games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. The company remains committed to creating engaging and high-quality content globally.

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