Featured MEdia
Supply Chains

The film and TV industry has long relied on a set of traditional tools to conduct business, win projects, and forge alliances. These include trade journals, trade shows, international networking, sales intelligence tools, and electronic communications. For decades, this toolkit has been the backbone of the entertainment business. However, as the industry becomes more digital and global, these methods are proving to be increasingly ineffective.

1. Trade Journals, Magazines, Websites, and Newsletters: These have been vital for staying informed about industry trends and developments. However, the information they provide is often fragmented, delayed, and inconsistent. Professionals must sift through multiple sources to piece together a coherent picture, which can be time-consuming and overwhelming.
2. Trade Shows, Events, Conferences, and Awards: Events like MIPCOM have been essential for networking and deal-making. But they also come with significant drawbacks. They’re expensive, time-consuming, and often fail to deliver on expectations. Many attendees leave these events feeling frustrated, having spent days chasing meetings with little to show for it. Worse, follow-up efforts often result in radio silence, making the time and money invested feel wasted.
3. International and Domestic Travels, Wining and Dining, Networking: Face-to-face meetings and networking dinners have long been standard practice in the industry. While valuable, the costs—in both time and money—are becoming harder to justify. As the industry becomes more global, constant travel is less necessary, especially when digital platforms can connect professionals across borders instantly and at a fraction of the cost.
4. B2B Sales Intelligence Tools (ZoomInfo, Apollo, etc.): These tools are crucial for building sales pipelines, but they often provide outdated or incomplete data. The entertainment industry’s complexity means these tools struggle to keep pace. Moreover, deep supply-chain specialists—key players in production, post-production, and localization—often don’t even have websites, which are the usual places for tools like ZoomInfo to gather information. Instead, these experts are found in obscure industry databases or on the speed-dials of their clients, making them difficult to reach through traditional means.
5. Electronic Communications—Email, Social Media: Email and social media have revolutionized communication, but they come with their own challenges. Inbox overload and missed messages can make it difficult to establish meaningful connections. Sorting through the noise to find relevant opportunities is an ongoing struggle.

Over the last five years, the entertainment industry has transformed dramatically. Content is crossing borders like never before, and international co-productions are on the rise. The old methods of doing business are increasingly insufficient in this new, borderless environment.

Vitrina was designed to take the best aspects of the traditional business toolkit and transform them into a highly functional, efficient, and intelligent system. Vitrina integrates the strengths of trade journals, trade shows, B2B tools, networking, and digital communication into a single, cohesive platform tailored to the needs of today’s global entertainment industry.

• From Chaos to Clarity: Vitrina cuts through the noise, offering a streamlined, curated experience with instant access to over 72,000 verified industry leaders and 130,000 daily updated company profiles.
• Intelligent Insights: Vitrina provides real-time, actionable insights, ensuring users are always equipped with the most relevant information on where the projects and deals are at. And most importantly… who’s doing those deals.
• Streamlined Contacts & Communications: Unlike generalist tools, Vitrina is purpose-built for the entertainment industry. We specialize in profiling companies and key industry players—often missing from traditional platforms—offering accurate contact details and comprehensive insights into each entity’s role in the production pipeline. This enhances the quality of interactions, making follow-ups more efficient and connections more targeted and meaningful.
• A Borderless Network: Vitrina facilitates global connections, enabling faster, more meaningful partnerships across borders. 

As the entertainment industry continues to evolve, the need for a new, more efficient business toolkit is undeniable. Vitrina represents the future: a platform that brings order to the chaos and maximizes business potential in the modern era.