Lawo, a broadcast and media workflow technology vendor based in RASTATT, Germany, has named Mike Wright as the Vice President of Sales for North America. With a background in strategic sales at companies like Appear, EditShare, Tektronix/Telestream, and Grass Valley, Wright will lead Lawo’s commercial strategy in the region, focusing on expanding market presence, enhancing customer awareness, and boosting brand recognition across key sectors.

Expressing his enthusiasm, Wright stated, “Joining Lawo during this dynamic period is incredibly exciting. The company’s dedication to innovation and excellence is unparalleled, and I am eager to collaborate with our skilled teams and partners to deliver exceptional value to our customers across North America.” Lawo highlighted that Wright’s appointment reflects the company’s ongoing investment in North America and its dedication to customer-centric growth.

Sam Schauland, Lawo’s Executive Vice President for North America, praised Wright, saying, “Mike’s impressive track record, strategic acumen, industry expertise, and commitment to customer success make him the perfect leader to elevate our sales efforts in North America. We are delighted to welcome him to the Lawo family.”

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