MLS Expands Production Footprint in Connecticut

Major League Soccer (MLS) is relocating its studio shows to Connecticut as part of a broader production agreement with IMG. This strategic move underscores the league’s commitment to enhancing its production capabilities and viewer engagement.

New Programming Initiatives

MLS will be generating content for the MLS Season Pass on Apple TV+ and all studio shows from the WWE headquarters in Stamford, Connecticut. Notably, WWE is owned by TKO Group Holdings, which is on the verge of finalizing its acquisition of IMG in the coming months.

Innovative Production Hub

The American soccer league plans to introduce new programming alongside its new production hub. Previously, MLS operated its programming from a studio in East Harlem, New York, but this transition marks a significant upgrade in their production landscape.

WWE’s Vision for Collaboration

WWE has developed its “Studios at WWE” infrastructure in its new headquarters, which it moved into last year, with the goal of making it available to other media organizations. The wrestling powerhouse also produces its own studio content from this state-of-the-art facility.

Elevating the Viewing Experience

“The launch of MLS Season Pass on Apple TV has been phenomenal, allowing fans worldwide to access all MLS games and content,” stated Seth Bacon, Executive VP of Media for MLS. “With the tremendous momentum and excitement surrounding the league, we are excited to deepen our partnership with IMG to enhance production quality, create new viewing opportunities, and advance the sports broadcasting landscape.”

Setting New Standards in Sports Broadcasting

“Collaborating with MLS, Apple, and their partners, we have established a new benchmark for the MLS viewing experience, ushering in a new era of engaging content for football fans globally,” added Barney Francis, Executive VP of Studios for IMG. “In the coming years, we will elevate this experience with cutting-edge technology and creativity, leveraging our exceptional new facility, Studios at WWE, alongside IMG’s industry-leading production expertise.”

Stamford: A Hub for Sports Programming

Stamford is emerging as a pivotal center for sports programming beyond WWE, hosting NBC Sports and NBC Olympics, as well as the studios for the New York Yankees’ YES Network. Additionally, ESPN is headquartered in Connecticut, with many of its employees residing in the area, further solidifying Stamford’s status as a key player in the sports media landscape.

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Persons

Seth Bacon, Barney Francis

Company Names

Major League Soccer, IMG, WWE, TKO Group Holdings, Apple TV+, NBC Sports, NBC Olympics, YES Network, ESPN

Titles

MLS Season Pass

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