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When two of the most adored brands unite, the outcome is bound to be a viral sensation — and right now, no two brands are as sought after as Loewe and On.

Following On’s cinematic Zone Dreamers campaign featuring brand ambassador Zendaya and Loewe’s annual Paula’s Ibiza campaign led by Aespa’s Giselle and actor Jamie Dornan, the collaboration between the Swiss footwear innovator and the Spanish luxury fashion house is reigniting with a limited-edition capsule for summer 2025.

Set to launch online on Wednesday, May 14, and in select stores on Thursday, May 15, the Loewe x On Capsule Collection introduces the Cloudventure 2.0 shoe, available in a stunning array of seven neutral and vibrant colorways: sand, eggshell, gunmetal, grass green, yellow, pale pink, and blue with red accents.

Loewe × On Cloudventure 2

This summer drop also unveils new colors for the Cloudtilt sneaker: electric blue and pale pink. Both styles are available in men’s and women’s sizes, retailing at $550.

new color

Loewe × On Cloudtilt

new color

Loewe × On Cloudtilt

Beyond the sneakers, the Loewe x On collection showcases a range of ready-to-wear and accessory items that emphasize engineered technical garments and standout outerwear. The lineup includes a unisex jacket, shorts for both men and women, leggings, a sports bra, unisex tees, baseball caps, and socks.

Loewe × On Active T-Shirt

Explore the complete collection while supplies last at both on.com and loewe.com. Prices range from $70 to $950.

Additionally, don’t miss out on the remaining pieces from the fall 2024 Loewe x On release available here.

Related: On Shoes Are Up to 50% Off: Discover the Brand’s Top Sneakers for Running, Walking, and Hitting the Gym.

Persons

Zendaya, Aespa’s Giselle, Jamie Dornan

Company Names

Loewe, On, The Hollywood Reporter

Titles

Zone Dreamers, Paula’s Ibiza

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