Kim Kardashian and Nike Collaborate to Launch NikeSkims Crossover Brand for Fashion and Fitness Enthusiasts

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Kim Kardashian and Nike Set to Launch New Crossover Brand NikeSkims MAIN
Kim Kardashian and Nike Set to Launch New Crossover Brand NikeSkims MAIN

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Exciting Collaboration: Nike and Skims Join Forces

On February 18, Nike, Inc. and Kim Kardashian’s Skims unveiled their upcoming collaboration: NikeSkims.

Revolutionizing Activewear

By combining the fabric, form, and fit expertise from both fashion powerhouses, this standalone brand is poised to make a significant impact in the fitness and activewear sector with its debut U.S. collection set for spring 2025. Initially launching online at nike.com/NikeSKIMS and at select retail locations across the States, NikeSkims plans to expand globally in 2026, including partnerships with wholesale distributors.

A Vision for Every Athlete

The official press release states, “NikeSKIMS merges Nike’s cutting-edge innovation, sports science, and athlete insights with SKIMS’ dedication to the female form and its groundbreaking approach to creating solutions for every body. The brand’s unified vision honors all facets of athleticism, catering to both elite and everyday athletes. Products will be designed to embrace every curve and enhance the body’s natural silhouette.”

Tailored for Women Athletes

The co-created label by Nike and Skims will feature a wide range of training apparel, footwear, and accessories tailored to meet the distinct needs and preferences of women athletes globally.

Kim Kardashian’s Vision

Kim Kardashian, Co-Founder and Chief Creative Officer of Skims, expressed, “Nike and SKIMS are deeply committed to innovation, inclusivity, and breaking barriers, fueled by a steadfast belief in the power of women. This partnership embodies that shared vision, delivering products meticulously crafted to sculpt and perform for every body. Every detail has been thoughtfully considered. We are thrilled to unveil our first collection this Spring.”

Stay tuned, as The Hollywood Reporter will provide updates on the release date of the debut collection.

Persons

Kim Kardashian

Company Names

Nike, Inc., Skims

Titles

NikeSkims

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