Jay Jagannath Crosses 110 Million Facebook Views, Marks Major Digital Breakout for Indian Mythological Animation

Thiruvananthapuram, India | 4 th February, 2026

Jay Jagannath, the animated mythological series created by Ele Animations and distributed by Toonz Media Group, has recorded a significant digital milestone, surpassing 110 million views on Facebook within 30 days. The performance positions the series among the fastest-scaling Indian animated properties on social platforms and highlights the expanding global appetite for culturally rooted stories from India.

From Regional Faith to National Phenomenon

The series originates from the vision of Durga Prasad Dalai, Founder and CEO of Ele Animations, who set out to build an original animated property inspired by Lord Jagannath of Puri, a central figure of devotion across India. At a time when mythological animation was widely viewed as commercially uncertain, the project faced repeated hesitation despite strong creative interest. Dalai’s long-term belief in the relevance of indigenous storytelling ultimately laid the foundation for what has now become a breakout franchise.

Strategic Distribution Fuels Scale

The project gained momentum through its partnership with Toonz Media Group as the distribution partner, enabling the series to reach wider markets and platforms with strategic positioning. Supported by Toonz’s distribution strength and market reach, Jay Jagannath has evolved into a high-impact animated property that resonates strongly with children while appealing to family audiences. Currently broadcast on Warner Bros Discovery Pogo TV, Jay Jagannath presents visually engaging storytelling drawn from mythological traditions. The narrative follows Jagan and Balram through adventures rooted in values such as bravery, loyalty, compassion, and ethical clarity. The series balances action and emotion while remaining accessible and entertaining for young viewers.

Expanding Digital and Language Footprint

The strong Facebook performance reflects the franchise’s broader digital strength across platforms.

• YouTube generates nearly 30 million views each month with more than one million
subscribers across language channels

• Instagram delivers sustained monthly viewership with high engagement levels

• The series is available in Hindi, Tamil, Telugu, Kannada, Marathi, Malayalam,
Bengali, and Odia, each supported by dedicated digital communities

• A total of 150 episodes have been delivered across three seasons, an uncommon level of continuity for Indian children’s animation. With consistent television ratings and growing online engagement, Season Four is currently in production, reinforcing the long-term roadmap for the property.

Brand Visibility Beyond the Screen

The influence of Jay Jagannath has expanded beyond digital and broadcast platforms through a strategic association with OMFED, the Odisha State Milk Cooperative Federation, one of India’s largest dairy brands. As part of this collaboration, the character Balram has been appointed as the official brand ambassador for OMFED. Large-format outdoor advertising campaigns featuring Balram are currently displayed across Odisha, including major urban centres such as Bhubaneswar, marking a rare instance of an Indian animated character representing a mainstream consumer brand at scale.

With sustained audience growth, strong multi-platform performance, expanding brand presence, and continued content development, Jay Jagannath has established itself as one of India’s most successful homegrown mythological animation franchises, demonstrating both creative depth and commercial scale. Building on the momentum of Jay Jagannath, Ele Animations is currently developing multiple new original properties for national broadcasters and OTT platforms, with further announcements expected in the coming months.

Supporting the franchise’s continued growth, Toonz Media Group manages the series’ YouTube and social media operations, overseeing multi-language channel strategy, platform optimisation, and audience engagement across territories. This focused digital management has played a key role in scaling the property’s reach, driving sustained monthly viewership, and strengthening its presence across global digital platforms.
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About Toonz Media Group
Toonz is a 360-degree media powerhouse with over two decades of unparalleled experience and one of the world’s most active animation production studios (over 10,000 minutes of 2D and CGI kids and family content per year). Toonz has to its credit several animations and live-action series, as well as feature films including Wolverine and the X-Men with Marvel, Speed Racer: The Next Generation with Lionsgate, Mostly Ghostly with Universal, Gummy Bear and Friends, and more. Toonz has also ventured into emerging technologies like AR, VR, and Gaming.
www.toonz.co

About Jay Jagannath
Jay Jagannath is an iconic Indian animated property, created by Ele Animations Pvt. Ltd., that brings to life the rich cultural legacy of Lord Jagannath in a modern, engaging format. Airing on POGO TV, the show has captivated audiences with its mythological storytelling, vibrant animation, and powerful messages. With its growing popularity, Jay Jagannath offers exciting licensing opportunities across various categories including apparel, toys, stationery, home décor, and more, appealing to a wide range of fans, from children to adults.
Visit: https://jay-jagannath.com/