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News Update

ITV has appointed Akhila Khanna as its new Director of Distribution, starting in October. Khanna will manage ITVX and ITV channel distribution strategies across UK linear and streaming platforms, handling deal implementation and partner relationships. She joins ITV from Paramount, where she was Senior Vice President for Partnerships and Business Development. Khanna’s prior roles include positions at A+E Networks, CNBC, and NBC. She will report to ITV’s Chief Viewer Officer, Jane Stiller.

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Who’s Using Vitrina — and How

From studios and streamers to distributors and vendors, see how the industry’s smartest teams use Vitrina to stay ahead.

Find Projects. Secure Partners. Pitch Smart.

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Uncover Earliest Slate Intel for Competition.

  • Monitor competitor slates, deals, and alliances in real time
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PRODUCTION FINANCE

Production Finance lead uses Vitrina to find trends, co-pro partners.

SALES

Sales Leader uses Vitrina to find new green-lit projects to pitch

PRODUCTION

Account Execs use Vitrina to follow key Streamers and ProdCos for new projects

STRATEGY

Strategy teams monitor competitive upcoming slates and licensing activities

STRATEGY

Strategy teams monitor competitive upcoming slates and production partners

STRATEGY

Strategy and Finance leaders use Vitrina for CoPro partner discovery

SALES & BD

Sales and BD use Vitrina for leads qualification and enrichment

SALES & BD

Sales and BD leads use Vitrina to find new projects to pitch

TECHNOLOGY SALES

Discovery of active post-production and VFX companies

CXO LEADERSHIP

Finance Leader uses Vitrina to find market trends

LICENSING

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CONTENT ACQUISITION

Content Acquisition Leads use Vitrina to find regional content and their distributors

DEVELOPMENT TEAM

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PRODUCTION TEAM

Production teams use Vitrina to find CoPro and commissioning partners

CXO LEADERSHIP

Leadership uses Vitrina to find indie studios to acquire

CONTENT ACQUISITION

Globoplay acquisition lead uses Vitrina for trending content discovery.

STRATEGY

Strategy teams monitor competitive upcoming slates and licensing activities

CXO LEADERSHIP

Leadership uses Vitrina to find state-of-global-productions to update Board members.

PRODUCTION

Production leader uses Vitrina to find CoPro partners and their IP preferences

STRATEGY

Strategy teams and leadership use Vitrina to monitor competitive content profiles

CXO LEADERSHIP

Leadership uses Vitrina to find top distributors and content rights-holders.

ANIMATION PRODUCTION

Leadership uses Vitrina to find CoPro partners, profile their preferences and vet them.

DISTRIBUTION

Distribution teams use Vitrina to find new licensees as well as new deals by existing partners.

SALES & BD

Global teams across 3 continents to find new projects to pitch.

Real-Time Intelligence for the Global Film & TV Ecosystem

Vitrina helps studios, streamers, vendors, and financiers track projects, deals, people, and partners—worldwide.

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