Irdeto, a global frontrunner in digital video platform experiences and security, has announced an enhanced strategic partnership with Anypoint Media. This initiative is set to revolutionize monetization strategies for OTT and free ad-supported TV (FAST) service providers around the globe.

The focus of this collaboration is the smooth integration of Anypoint Media’s cutting-edge advertising solution, FLOWER, into the Irdeto Experience streaming aggregation platform. This pre-integration empowers OTT and FAST providers utilizing Irdeto Experience to swiftly activate advanced monetization features, eliminating the usual delays and complexities associated with system integration.

At the heart of FLOWER’s functionality lies its client-side playlist manipulation (CSPM) technology, which grants immediate access to dynamic advertising tools. These tools encompass shoppable ads, interactive ads that function seamlessly across various screens and devices, skippable ads during linear content, as well as pre-roll, mid-roll, and post-roll VOD advertisements. Additionally, the solution supports banner ads across all user touchpoints, significantly enhancing engagement and monetization opportunities.

Beyond ad insertion capabilities, Anypoint Media’s integrated campaign manager equips service providers with robust tools for both direct ad sales and programmatic advertising. Through its proprietary header bidding and SSP platform, Reach Every Digital Screen, service providers are directly linked with global supply-side and demand-side platforms, ensuring optimal ad revenue generation across diverse markets.

Won Baek, CEO of Anypoint Media, stated: “The partnership between Irdeto and Anypoint Media underscores our shared commitment to simplifying and enhancing the implementation and deployment of OTT platforms, while delivering a proven, future-proof ad monetization solution for OTT and FAST service providers worldwide.”

Dario Choi, Regional Vice President, APAC at Irdeto, added: “Together, we provide a fully integrated solution that guarantees seamless deployment, robust functionality, and superior advertising capabilities from day one.”

This strengthened partnership reflects the shared mission of both companies to drive growth and profitability for content providers, enabling them to fully harness their digital platforms through innovative monetization strategies.

For more insights into this partnership and the integrated solutions, visit us at Broadcast Asia at the Singapore Expo from May 27 to 29.

Stand 5J1-4