Step 1: Get Your “Product” Ready for Sale

Before you even think about finding a platform to sell kids animated series to broadcasters, you need to have a professional package ready to go. Broadcasters are busy. They receive hundreds of pitches a week.

If your project looks amateurish or incomplete, they will pass without a second thought.

You wouldn’t try to sell a car without wheels, right? Same logic applies here. Your “product” needs to be polished and ready for inspection.

What Every Professional Pitch Package Needs:

• The Pitch Bible: This is your show’s master document. It must include the logline, synopsis, character bios and designs, episode summaries, and an overview of the show’s world. Make it visual and exciting!
• A Killer Sizzle Reel or Pilot: A 2-3 minute sizzle reel is mandatory. It should capture the tone, humor, and heart of your series. If you have a full pilot episode, even better. This proves you can execute your vision.
• A Clear Business Case: Who is the target audience (e.g., preschool, 6-11 years)? What is the format (e.g., 52 x 11 minutes)? What makes it unique in the current market? Buyers are investing; show them the ROI.

Step 2: Forget Guesswork. Find the Right Buyers with Data.

Stop sending your preschool comedy pitch to a broadcaster that only buys action-adventure for teens. It’s a waste of everyone’s time. The key to success is targeted outreach, and that starts with research.

You need to know who is buying what, right now. Tastes change, mandates shift, and what a network bought last year isn’t necessarily what they need this year. This is where most creators fail. They rely on outdated lists or blind hope.

How to Identify Your Ideal Buyers:

• Analyze Their Current Slate: What shows are currently on their channel or platform? What do they have in development? This tells you their brand identity and target demographic.
• Look at Their Recent Acquisitions: Pay attention to the deals being announced in the trades. If a broadcaster just acquired three shows about friendly monsters, they probably don’t need a fourth.
• Use a Professional Network: This is the modern way. Platforms like Vitrina’s solution provide up-to-date intelligence on what buyers are looking for, what deals they’ve done, and who the right person to contact is.

Step 3: Choose the Right Platform to Be Seen

Okay, your package is ready and you know who to target. Now, where do you actually go? The days of needing an agent just to get a meeting are fading. Digital platforms have democratized access.

You have a few options, each with pros and cons.

For most independent creators and studios, a digital B2B marketplace is the most efficient and powerful starting point. It’s your always-on platform to sell kids animated series to broadcasters, connecting you with decision-makers actively looking for new content 24/7.

Step 4: Craft a Pitch That Buyers Can’t Ignore

Once you get a meeting or a buyer opens your email, your pitch has to be flawless. It needs to be clear, concise, and compelling.

The Anatomy of a Perfect Pitch:

• The Hook (30 seconds): Start with your logline and what makes your show unique and timely. Why does the world need this show now?
• The “Why You” (1 minute): Explain why this show fits their brand perfectly. Mention a show on their current slate and explain how your series complements it. This shows you’ve done your homework.
• The Vision (2 minutes): Walk them through the world, the characters, and the story potential. This is where you show them the sizzle reel.
• The Business (1 minute): Briefly touch on the audience, format, and your team. Reassure them that this is not just a creative dream, but a viable production.

Remember, you’re not just selling a story. You’re selling a business partnership. Be passionate, but also be professional.

Step 5: Follow Up and Build Real Relationships

Did you know that 80% of deals are made after the fifth follow-up? Most creators give up after one or two emails. Don’t be one of them.

Following up doesn’t mean spamming them with “Just checking in!” emails. It means adding value. Send them a relevant industry article. Congratulate them on a recent launch. Stay on their radar in a positive and professional way.

This is how you turn a cold contact into a warm relationship. And in the entertainment industry, relationships are everything.