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Introduction
The demand for regional content is booming, and Hoichoi—a leading Bengali OTT platform—is at the forefront of this wave. With a growing subscriber base in India and abroad, Hoichoi’s approach to acquiring and licensing content is strategic, data-driven, and increasingly open to collaboration. In this article, we explore how content creators, studios, and rights-holders can navigate the world of hoichoi content acquisition, and how platforms like Vitrina make it easier to find, qualify, and pitch to decision-makers at Hoichoi.
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Key Takeaways
| Insight | Description |
| Strategic Focus | Hoichoi is prioritizing original and licensed Bengali-language content. |
| Acquisition Criteria | Hoichoi evaluates based on originality, genre appeal, rights availability, and audience fit. |
| Partnership-Driven | Hoichoi is open to co-productions and indie studio tie-ups. |
| Vitrina Advantage | Vitrina connects creators with the right Hoichoi execs and tracks content needs. |
| Market Opportunity | Regional OTT content demand is growing globally, opening new doors for sellers. |
Looking for Regional OTT Buyers?
Hoichoi’s Content Strategy
Hoichoi aims to be the go-to destination for Bengali-language entertainment. Its acquisition strategy is driven by two main goals: expanding its library with licensed films and series, and investing in original IP that resonates with both domestic and global audiences.
Table: Strategic Priorities of Hoichoi
| Priority | Description |
| Originals | High-focus on binge-worthy series and web originals. |
| Licensing | Selective acquisition of popular films and dramas. |
| Niche Genres | Thrillers, historical, and LGBTQ+ narratives. |
Regional Content & Bengali Market
The regional OTT boom is reshaping the content economy. Bengali content, in particular, is experiencing a golden era, with increasing international interest and diaspora viewership.
- Language appeal: Bengali is the sixth most spoken language globally.
- Cultural diversity: Rich storytelling traditions make it ideal for series formats.
- Growing audience base: Especially in markets like Bangladesh, the UAE, UK, and US.
Acquisition Process & Criteria
Hoichoi follows a meticulous, data-driven content buying process:
- How content is sourced: Through pitches, scouting platforms like Vitrina, and festival circuits
Evaluation factors:
-
- Originality and storytelling depth
- Genre demand based on analytics
- Rights availability (exclusive, digital-first, etc.)
- Cast appeal and social traction
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Partnerships & Collaborations
Hoichoi actively partners with independent studios, producers, and even solo creators. Successful co-productions have expanded their slate while lowering content risk.
Benefits of collaborating with Hoichoi:
- Creative freedom
- Revenue-sharing models
- Access to an established distribution network
Distribution & Monetization
Once acquired, Hoichoi distributes content across multiple channels:
- Owned OTT App (iOS, Android, Smart TVs)
- Partnerships with Telecom and DTH players
- International streaming platforms for diaspora targeting
Monetization Models:
- SVOD (Subscription-based)
- Hybrid AVOD-SVOD for selected markets
- International Licensing
Vitrina’s Role in Discovery
Vitrina plays a key role in enabling content sellers and creators to find and pitch to Hoichoi efficiently. With its deep metadata profiling and decision-maker mapping, Vitrina helps you:
- Discover Hoichoi’s active content needs
- Identify and contact the right acquisition executives
- Benchmark your content against market trends
- Track Bengali projects globally to tailor your pitch
Trends & Key Decision-Makers
The industry is seeing shifts in OTT content buying:
- Rise in regional licensing deals
- Increased use of AI and metadata in evaluating content
- Content themes with social relevance and diaspora appeal are trending
At Hoichoi, content decisions are led by senior executives focused on programming, acquisition, and strategic alliances. Platforms like Vitrina help identify these key individuals for outreach.
Opportunities for Content Sellers
Here’s how creators can successfully pitch to Hoichoi:
- Use Vitrina to identify what Hoichoi is scouting for
- Submit pitch decks with genre, script, budget, and audience profile
- Highlight your content’s USP, cast, or festival history
Tips for maximizing visibility:
- Align your concept with trending Hoichoi themes
- Be ready with teaser material or short proof-of-concept clips
- Stay updated with industry announcements via Vitrina
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Conclusion
The world of hoichoi content acquisition is full of opportunity, especially as regional content demand soars. Whether you’re a studio, indie creator, or rights-holder, Hoichoi offers multiple entry points—provided you know how to pitch smartly. With Vitrina, the process becomes even more streamlined. From identifying trends to connecting with the right decision-makers, Vitrina is your matchmaking assistant in the entertainment supply chain.
Let your content travel. Start pitching smart—with Hoichoi and Vitrina.
Frequently Asked Questions
Yes, especially if they have compelling content and a solid pitch deck.
Typically not, but they may consider if the content has high social traction.
Use Vitrina to locate acquisition heads and outreach details.
Yes, especially for diaspora-targeted narratives.
