Hoichoi’s Content Strategy

Hoichoi aims to be the go-to destination for Bengali-language entertainment. Its acquisition strategy is driven by two main goals: expanding its library with licensed films and series, and investing in original IP that resonates with both domestic and global audiences.

Table: Strategic Priorities of Hoichoi

Regional Content & Bengali Market

The regional OTT boom is reshaping the content economy. Bengali content, in particular, is experiencing a golden era, with increasing international interest and diaspora viewership.

• Language appeal: Bengali is the sixth most spoken language globally.
• Cultural diversity: Rich storytelling traditions make it ideal for series formats.
• Growing audience base: Especially in markets like Bangladesh, the UAE, UK, and US.

Acquisition Process & Criteria

Hoichoi follows a meticulous, data-driven content buying process:

• How content is sourced: Through pitches, scouting platforms like Vitrina, and festival circuits

Evaluation factors:

• • Originality and storytelling depth
  • Genre demand based on analytics
  • Rights availability (exclusive, digital-first, etc.)
  • Cast appeal and social traction

Partnerships & Collaborations

Hoichoi actively partners with independent studios, producers, and even solo creators. Successful co-productions have expanded their slate while lowering content risk.

Benefits of collaborating with Hoichoi:

• Creative freedom
• Revenue-sharing models
• Access to an established distribution network

Distribution & Monetization

Once acquired, Hoichoi distributes content across multiple channels:

• Owned OTT App (iOS, Android, Smart TVs)
• Partnerships with Telecom and DTH players
• International streaming platforms for diaspora targeting

Monetization Models:

• SVOD (Subscription-based)
• Hybrid AVOD-SVOD for selected markets
• International Licensing

Vitrina’s Role in Discovery

Vitrina plays a key role in enabling content sellers and creators to find and pitch to Hoichoi efficiently. With its deep metadata profiling and decision-maker mapping, Vitrina helps you:

• Discover Hoichoi’s active content needs
• Identify and contact the right acquisition executives
• Benchmark your content against market trends
• Track Bengali projects globally to tailor your pitch

Trends & Key Decision-Makers

The industry is seeing shifts in OTT content buying:

• Rise in regional licensing deals
• Increased use of AI and metadata in evaluating content
• Content themes with social relevance and diaspora appeal are trending

At Hoichoi, content decisions are led by senior executives focused on programming, acquisition, and strategic alliances. Platforms like Vitrina help identify these key individuals for outreach.

Opportunities for Content Sellers

Here’s how creators can successfully pitch to Hoichoi:

• Use Vitrina to identify what Hoichoi is scouting for
• Submit pitch decks with genre, script, budget, and audience profile
• Highlight your content’s USP, cast, or festival history

Tips for maximizing visibility:

• Align your concept with trending Hoichoi themes
• Be ready with teaser material or short proof-of-concept clips
• Stay updated with industry announcements via Vitrina