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Supply Chains

In the fast-evolving world of streaming, content output is just one part of the story. The deeper question is where this content is being created — and how robust the production supply chains are in those geographies. As Netflix and Prime Video scale their global ambitions, their strategies for market prioritization and infrastructure development reveal which regions are emerging as content powerhouses.

In 2024, Netflix released over 500+ original titles, continuing its dominance in content volume. Prime Video, while trailing in output, still managed a significant number with 300+ original releases.

These differing content volumes reflect contrasting strategies: Netflix continues to prioritize a high-volume, diverse content slate to cater to a global audience, whereas Prime Video appears to focus on a more curated selection of original films.

But the real question is — where is all this content actually being produced? Which regions are they truly investing in? And most critically — how mature are the production ecosystems in these geographies? Are we seeing deep, long-term infrastructure builds or just opportunistic content plays?

Netflix has built an impressive supply-chain footprint, with 500+ Originals across 45 markets. In contrast, Prime Video has about 300 Originals across 35 markets.

Let’s compare their Top 7 Markets and the maturity of each production hub

Netflix: Top 7 Production Markets

Prime Video: Top 7 Production Markets

Netflix: All-In on Mexico and South Korea

Netflix has been strategically expanding its footprint in key international territories. In his Q1 2025 earnings call, Co-CEO Ted Sarandos confirmed:

“We also recently announced a $1B commitment to production in Mexico and $2.5B for Korean content.”

These aren’t just marketing headlines — they represent real shifts in production gravity:

• Mexico: Netflix plans to invest $1B over the next four years to produce local films and series. The country is emerging as a cultural and logistical base for Spanish-language content globally.

• South Korea: With hits like Squid Game and The Glory, Netflix is doubling down on Korea, both in talent and infrastructure — leveraging its $2.5B commitment to build a long-term creative engine in Asia.

India: Prime Video’s Strategic Stronghold

Prime Video is surging ahead with stronger local operations and deeper content plans.

While Netflix has firmly established itself in both Japan and South Korea — with a growing slate of originals and dedicated local teams — Prime Video has remained notably underrepresented in these influential content markets. Despite the global acclaim for Asian content, Prime Video has yet to meaningfully activate its production pipelines in these regions.

What’s becoming clear is that geographic supply-chain maturity is a leading indicator of a platform’s long-term creative and commercial ambitions. Netflix is investing in future-ready markets with both breadth and depth. Prime Video, while slightly behind in global sprawl, is sharply focused on consolidating its presence in key markets like India.

In this global race, success will come not only from greenlighting hits — but from building the infrastructure that consistently discovers, produces, and delivers them across continents.