Understanding Discovery+ Content Acquisition

Discovery+ is a global streaming platform known for its diverse library of content, spanning genres such as lifestyle, documentaries, reality TV, and scripted series. With its growing subscriber base, Discovery+ consistently seeks to acquire unique, engaging, and high-quality content that resonates with its audience.

Its acquisition strategy often involves collaborations with independent producers, distributors, and regional content creators. This enables the platform to build a well-rounded portfolio that caters to global tastes while maintaining regional relevance.

Strategic Approach to Content Acquisition

Discovery+ emphasizes a data-driven acquisition strategy by analyzing viewer behavior and regional preferences. The platform focuses on:

• Localized Content: Regional titles that connect with specific audiences.
• Niche Categories: Wildlife, lifestyle, and adventure-based shows that align with Discovery+’s brand.
• Global Partnerships: Collaborations with production houses and distributors worldwide to source premium content.

Through its partnerships, Discovery+ builds a balanced portfolio of licensed titles and original productions, ensuring it appeals to both niche and mainstream audiences.

Key Opportunities for Content Partners

Discovery+ is an ideal partner for production houses, distributors, and independent creators looking to showcase their work on a global platform. The key areas where content providers can collaborate include:

• Co-Production Ventures: Partnering on original series or documentary films.
• Licensing Deals: Selling finished titles that align with Discovery+’s focus areas.
• Specialized Genres: Proposing content in underserved categories, such as environment, travel, or cultural documentaries.

Moreover, Discovery+ often scouts for exclusive regional content to deepen its reach in emerging markets like Asia, Latin America, and Africa.

Challenges in Partnering with Discovery+

While the opportunities are immense, navigating Discovery+’s acquisition process can be challenging. Some hurdles include:

• High Competition: A crowded space with several content providers vying for attention.
• Market Understanding: Knowing which genres or formats Discovery+ prioritizes.
• Decision-Maker Access: Identifying and reaching the right executives responsible for acquisitions.
• Content Localization Needs: Adapting content to meet regional or linguistic preferences.

To overcome these challenges, content providers need actionable insights, comprehensive market intelligence, and access to the right contacts.