State of 2D Animation in 2025

In 2025, 2D animation continues to thrive, driven by technological advancements and a growing demand for diverse content. The global 2D animation software market is projected to reach $5.8 billion by 2033, growing at a CAGR of 7.2% from 2026 to 2033 .​

Studios are increasingly adopting AI-assisted tools to streamline workflows, enhance creativity, and reduce production times. This shift allows for more complex and visually stunning animations, catering to various industries, including entertainment, education, and marketing.​

Key Trends in 2D Animation

1. AI-Driven Animation

Artificial Intelligence is revolutionizing 2D animation by automating repetitive tasks, enabling real-time rendering, and assisting in character design. Tools like Spiritus are leading the way in AI-assisted 2D character creation .​

2. Hybrid Animation Styles

The blend of 2D and 3D animation techniques is gaining popularity, offering a unique visual experience. This hybrid approach allows studios to combine the charm of traditional 2D animation with the depth and realism of 3D .​

3. Cultural Diversity and Niche Storytelling

There’s a growing emphasis on culturally diverse narratives and niche storytelling in 2D animation. Studios are exploring stories rooted in various cultures, providing audiences with fresh and authentic content .

4. Sustainable Production Practices

Environmental consciousness is influencing animation production, with studios adopting eco-friendly practices and creating content that promotes sustainability .​

Top 2D Animation Studios to Watch

Here are some of the leading 2D animation studios making waves in 2025

1. DNEG

Overview: DNEG is globally recognized for its cutting-edge visual effects and animation capabilities, including high-quality 2D animation for feature films and episodic content. The studio blends traditional techniques with digital innovation to deliver immersive storytelling experiences.

Renowned Projects: DNEG has contributed 2D animation to several acclaimed films and series, often integrating it seamlessly with VFX-heavy productions.

Awards: The studio boasts multiple Academy Awards, BAFTAs, and VES awards, reflecting its excellence in visual and animated storytelling.

2. Harbor Picture Company

Overview: Harbor Picture Company is an elite post-production studio offering end-to-end creative services, including sophisticated 2D animation. Known for its aesthetic precision, Harbor crafts animations that enhance storytelling in commercials, features, and streaming content.

Renowned Projects: Harbor has delivered stylized 2D animated sequences for high-end content across top-tier networks and streaming platforms.

Awards: The company’s animated and post-production work has been recognized at the Cannes Lions, Clio Awards, and other industry events.

3. Mainframe Studios

Overview: Mainframe Studios is a leading animation powerhouse specializing in both 2D and 3D content. The studio has a strong legacy in kids’ entertainment and is acclaimed for its engaging and visually rich 2D animation productions.

Renowned Projects: Mainframe has produced iconic 2D animated series and features for networks like Netflix, Cartoon Network, and YouTube Originals.

Awards: Their work has earned nominations and wins at the Daytime Emmys, Annie Awards, and Kidscreen Awards.

4. Sphere Media

Overview: Sphere Media is a content creation leader in Canada with growing expertise in 2D animation. The company’s animation division delivers compelling content that blends creativity and cultural nuance for a global audience.

Renowned Projects: Sphere Media has developed animated projects for youth and family audiences, contributing to Canada’s thriving animation ecosystem.

Awards: Sphere’s productions have been honored at international festivals, including Banff World Media Festival and Canadian Screen Awards.

5. Goodbye Kansas Studios

Overview: Goodbye Kansas Studios is a Swedish studio known for combining cinematic storytelling with cutting-edge animation, including 2D animated content for games, trailers, and branded stories.

Renowned Projects: They have delivered stylized 2D animation sequences for global gaming campaigns and immersive brand films.

Awards: The studio has received accolades at festivals like AEAF and Animago, and is celebrated for innovation in animated content across media platforms.

Choosing the Right 2D Animation Studio

Selecting the ideal 2D animation studio involves several considerations:

Portfolio and Experience

Review the studio’s past work to assess their style, quality, and versatility. A diverse portfolio indicates the ability to handle various project types.​

Client Testimonials

Feedback from previous clients provides insight into the studio’s reliability, communication, and overall performance.​

Production Process

Understand the studio’s workflow, including timelines, revision policies, and collaboration methods.​

Budget and Pricing

Ensure the studio’s pricing aligns with your budget while still delivering the desired quality.

Cultural Fit

A studio that understands your brand’s values and target audience can create more impactful animations.​